Garden retailers will not want to miss out on the exclusive spring deals from AMES Tools, which offer up to 33% off RRP.
These exclusive deals – launched ahead of the spring rush – are designed to help retailers take advantage of the potential of this exciting new tool brand without having to commit to large product displays in-store, whilst also providing customers with access to must-have product lines.
Interested parties can access three promotional deals, covering the full range of Stainless Steel, Carbon Steel or Hand Tool ranges. What’s more, any retailer that secures one of the AMES Tools promotional deals before 30th April 2024, will also receive a free hanging point-of-sale rack. With a minimal footprint, these HDU’s are perfect for repositioning throughout the store with ease to maximise impulse sale and cross-category sales throughout the season. Each display comes complete with an AMES Tools branded header board to increase brand awareness within the retail environment.
In detail: AMES Tools spring promotion
- Carbon Steel Tools – offering 33% off RRP, this deal includes 72 core pick-up lines: 12 x Digging Spade, 6 x Digging Fork, 24 x Trowel, 24 x Fork and 6 x Lawn Edger.
The AMES Tools Carbon Steel offering features multiple market-firsts, including Comfort Step™ manufacturing on all spades, plus protective lacquered finishes and ash wood shafts topped with ergonomic handles for the ultimate in comfort and ease of use. All products also come complete with a 15-year guarantee.
- Stainless Steel Tools – offering 29% off RRP, this deal will include 44 of the best gardening ‘must haves’, covering both cultivation and hand tool essentials. The deal bundle comprises 6 x Digging Spade, 6 x Digging Fork, 10 x Trowel, 10 x Fork, 6 x Lawn Edger and 6 x Lawn Aerator.
All products come complete with a 15-year guarantee.
- Stainless Steel Hand Tools – offering 24% off RRP, this deal enables shoppers to select from eight core hand tools. Each promotional bundle boasts 112 products in total: 20 x Hand Trowel, 20 x Hand Fork, 12 x Potting Scoop, 12 x Weeding Knife, 12 x Small Bulb Planters, 12 x 3-Prong Cultivator, 12 x Dibber and 12 x Daisy Grubber.
Retailers interested in optimising the AMES Tools latest sales promotion are invited to contact their sales agent to find out more.
Find out more
To stay up to date with all things AMES Tools, including accessing the dedicated trade portal where you will find a comprehensive image library, POS guide and Product Database alongside the 2024 catalogue, please visit www.ames-tools.co.uk. Further details about the AMES Companies can be found at www.ames-uk.com
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THE AMES TOOLS DIFFERENCE
There are many reasons why AMES Tools represents such an exciting prospect for the garden and lawn tool market. Key highlights are:
- BREADTH OF RANGE: Featuring both carbon (24 SKUs) and stainless-steel (26 SKUs) options, AMES Tools has become synonymous with incredible quality and breadth of range. Careful consideration and in-depth market research have created an offering that combines value, performance, and functionality to create a tool suitable for a full calendar of lawn and gardening jobs.
- BUILT TO LAST: Within the carbon steel range, stamped heads made from one piece of tempered steel say goodbye to weld points to increase rigidity and longevity.
- MARKET FIRSTS: Look out for the UK’s first Comfort Step™ for increased power and leverage when digging, whilst FSC-certified ash wooden handles offer the ultimate permanency.
- STRENGTH WHERE IT’S NEEDED MOST: Double rivets and longer shank not only create an improved head-to-handle ratio but, more importantly, add up to 45% additional strength* for forks and spades in both ranges.
- MAXIMUM CAPACITY: 45% more leaves can be collected, thanks to the unique arch design of the Extra Wide Leaf Rake.
- REPEAT SALES & OPTIMISED GIFTING: The styling also lends itself well to creating a more collectable offering – with the stamped AMES logo taking centre stage – ideal for encouraging repeat sales through the seasons, with particular emphasis on critical gifting periods.
- 15-YEAR GUARANTEE: Every product comes complete with a 15-year guarantee and on-tool batch stamping, representing AMES’ assurance in what it is bringing to market and the most extended guarantee in the industry today.