Meet the team

Welcome to Hornby George PR. An agency borne out of a true passion, heritage and unrivalled knowledge.

Let me introduce to you

Kimberley Hornby


Kimberley created Hornby George PR in her vision of what the perfect PR agency should look like – transparency, tangible results, flexible working practices, absolutely no PR jargon and most of all, enjoying every second of it. After 20 years at the heart of all things garden, home, leisure and lifestyle, Kimberley is not just a PR supremo but what she doesn’t know about these sectors is not worth knowing. An ambassador for the Greenfingers Charity, and Vice-Chair of the highly prestigious Garden Media Guild, Kimberley keeps her days very busy so that she can continue to offer clients access to the very best.

Charlotte Cowell

Account Director

With a passion for gardening and home brands, Charlotte is an invaluable member of the team. Previously editor of a number of leading gift and home titles, as well as leading top-flight exhibitions, what Charlotte doesn’t know about the gift and home market is not worth knowing.

Fiona Garcia

Account Director

Account Director. Previously the editor of leading B2B publications such as DIY Week and Garden Centre Update, Fiona has an unrivalled black book of contacts and knows how to sniff out a story. Her knowledge of the sector offers real benefit for clients, whilst her copywriting skills mean her stories always grab column inches.

Cassie King

Freelance PR Account Manager

Cassie is a hugely experienced horticulturist, is a passionate networker and has enthusiasm levels you can’t quite believe. She’s our pocket rocket for all things gardening!

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