The best lawns start with the best grass seed and Tuffgrass has quickly become a top-performing lawn seed product with both consumers and retailers alike, with over a million boxes sold to date. And with the new season approaching, Johnsons Lawn Seed is urging garden centres to top up this favourite which has been scientifically proven to create dog patch-resistant lawns and is tough enough to stand up to the wear and tear of daily footfall and the UK weather.
Increase in dog ownership
Following a bleak couple of years, the garden has emerged as a bright spot with consumers discovering a newfound appreciation of their home and environment. The Pet Food Manufacturers’ Association (PFMA) there is estimated a record 35 million pets in the UK in 2022. After the pandemic, there was a pet ownership boom, with 3.2 million households in the UK acquiring a pet and there are now approximately 13 million dogs in the UK.
When a dog uses the lawn as a toilet, it ultimately damages the lawn because urine is high in nitrogen, which has a similar chemical makeup to bleach. Any dog owner will easily recognise the tell-tale yellow patches where areas of dead and dying grass appear. The development of Tuffgrass with Dog Patch Resistance is revolutionary as 168 grass varieties underwent vigorous testing before discovering that tetraploid fine-leaved dwarf Perennial Ryegrass offers superior resistance to dog urine and won’t turn the lawn yellow.
Tuff with 4Turf
Over the course of the year, areas of the lawn will experience heavy footfall through children playing, family entertaining, and everyday traffic. Johnsons Lawn Seed’s innovative 4turf® – also featuring in revolutionary Tuffgrass – is a tried and tested formula that was developed during an extensive period of research by parent company DLF Seeds in Denmark. It revealed that tetraploid perennial ryegrass was the best with a quicker root development in spring and larger root mass increasing the grass strength.
The result is a lawn that has improved colour and hardiness, is tolerant to stress and drought and will also require less maintenance and irrigation during long dry periods. This means a lawn which needs less water, preventing excess water waste and helping consumers live more sustainably. It is also shade tolerant and will germinate even when soil temperatures are as low as 4°C, making Tuffgrass mixes, perfectly suited to the requirements of most garden lawns in the UK.
Lawn solutions
The average UK garden size is 14m x 14m (196m²) with homeowners aged between 25-44’s gardens measuring just 12m x 12m (144m²). Even though gardens are getting smaller, modern homeowners want to make the most of the outdoor space that they have. With Tuffgrass coming in 210gm, 425gm, 1.275kg and 4.25kg cartons, the formulated mixture will cover all sized lawns**. It is also ideal for new lawns, overseeding and banishing urine lawn burn forever.
Johnsons Lawn Seed’s Guy Jenkins said: “Customers are regularly return to the trusted Tuffgrass mixture which is formulated from our world-class breeding programme. With great proven scientific credentials, clear messaging, and unrivalled results, it is easy to see why Tuffgrass is Johnsons Lawn Seed’s best-selling, flagship product. Retailers are strongly encouraged to order this popular market leader now as it is a great way to kick-start the season and top-up your stock holding ahead of peak sales. “
Find out more
If you want to start stocking Tuffgrass, then please call your local sales agent or visit the website http://www.johnsonslawnseed.com/product-range.aspx
*Ipsos Mori for HTA, 2018
**Based on usage of 25g per sq. metre
ENDS
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For more information, interviews or images please contact:
Kimberley Hornby Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk
Cassie King Tel: 07875 337290 Email: cassie@hornbywhitefootpr.co.uk