Viva Magenta! Harness the power of the Colour of the Year in your garden with pelargoniums

Pantone’s Colour of the Year is an important reference in the world of fashion, design and living. The shade on everyone’s lips this year is Viva Magenta, a scarlet hue that strikes a balance between warm and cool,  encouraging optimism in bohemian times.  The team at Pelargoniums for Europe has put together some ideas to bring this vibrant hot shade of pink to your outdoor space.

 

Pelargoniums in a pink colourway will bring a bright spirit of optimism to a garden to banish the wintery weather blues.  The shade’s bold accent will bring both luminosity and a positive mood whether planted outdoors or indoors.   Magenta can make a bold and beautiful statement when paired with cooler tones in flower borders or as a centrepiece in a container, table display, hanging basket or window box.  When used, it will breathe a fresh breath of air into tired displays and is a colour that you will never tire of in your garden.

 

For a quick-fix garden style, look no further than the pelargonium in this year’s hottest colour trend. Here are some of our ideas on how to use magenta pelargoniums and geraniums for the outdoor vibrant pop this summer:

 

Be bold with magenta pelargonium borders

Magenta is a warm colour that complements hues like moss or light green beautifully. The foliage of pelargoniums will give a fantastic contrast to the hot pink flowers, making them a showstopper to use in any garden display.

Try using a darker, more contrasted green if you want it to add more intensity.  Ferns make the ideal companion for any plant with their rich green tones and would look fantastic planted in a border display in front of a house or garden fence.

 

 

 

 

Try a gentler shade of green for a more calming appearance. Grasses offer a great textural contrast with the hue of the pink petals, adding both movement and sound to a border.

The colour is also complementary to a paler shade of pink or white so will go well with blush begonias or aquilegia, whilst when coupled with magenta pelargoniums, Feverfew’s lovely, straightforward daisy blossoms give off a natural, relaxed appearance.

Magenta pelargoniums in pots

One of the easiest and most effective ways to cover a patio, balcony, or garden with brilliant magenta colour is by planting pelargoniums in containers.

Why not use a block colour and create a magenta showpiece on your decking or light up a much darker area of the garden?

For containers, hanging baskets or window boxes, pair your magenta blooms with silver foliage to add a touch of elegance. They will also work well with white flowers and lilac plants such as lavender, nemesia and lobelia for the perfect cottage garden container.

Planting magenta pelargoniums in terracotta or neutral-coloured pots for the kitchen table or work surface will bring both summer and colour inside. Pelargoniums adore being indoors and thrive when placed in the sun. They can also be used as cut flowers because they keep well in vases for up to three weeks.

 

Combine pelargonium varieties

With more than 500 different types, including upright bushy regals, trailing ivy, and scented-leaf plants, combining magenta pelargoniums with red, burgundy, pastel pink and white will result in a spectacular, attention-grabbing spectrum of colours and growth patterns which will flower all summer long.  Whether it be a potted display or floral crafts, Viva Magenta can be fully encapsulated with these versatile plants.

For lots more decoration ideas and information about geraniums, visit www.meine-geranien.de.

Reproduction is free of charge with the credit “Pelargonium for Europe”. Further texts and images can be found at www.meine-geranien.de.

 

Pelargonium for Europe

Pelargonium for Europe is the marketing initiative of the European geranium growers Dümmen Orange, Elsner PAC, Florensis / P. van der Haak Handelskwekerij, Geranien Endisch, Selecta One and Syngenta Flowers. The initiative was founded in 2016 with the aim of promoting geranium sales in Europe and securing them in the long term. The campaign now runs in 22 countries. In Germany, Austria, France, Italy, the Netherlands and Poland, the marketing activities are supported by the EU as part of the “Europe in Bloom” campaign.

 

Press contact

Charlotte Cowell

Hornby Whitefoot PR

Phone: 01442 863646

Email: charlotte@hornbywhitefootpr.co.uk

 

Cassie King

Hornby Whitefoot PR

Phone: 07875 337290

Email: cassie@hornbywhitefootpr.co.uk

 

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