PR plays a crucial role in influencing consumer behaviour and helping brands succeed! Hornby George has a rich history with consumer media, connecting brands with its target audience through newspapers, magazines, social media, blogs, and digital online review platforms. By tapping into these vital PR resources, businesses can boost brand awareness and credibility, and Hornby George has the team and contacts to do it!
Every day, the HGPR team works with national papers, leading consumer home and garden magazines, TV producers, and social media influencers to secure opportunities for coverage for our clients. We have an exceptional track record of getting clients’ products directly in front of the public. The team is highly skilled at securing publicity and product placement on home and lifestyle TV programmes, as well as securing coverage in high-circulation national and regional newspapers as well as big brand magazines across the garden, home, lifestyle, women’s and family media.
So, what are the benefits of consumer PR and working with us – our latest blog outlines the benefits.
Building trust and credibility with your audience
One of the most significant advantages of incorporating consumer media and PR into your marketing strategy is your audience is more likely to perceive the business as trustworthy and reliable. This trust will significantly impact purchasing decisions and brand loyalty, ultimately boosting sales and long-term success.
Increasing brand awareness
Effective consumer PR will ultimately lead to increased brand awareness. engaging content, five-star reviews and product placement in leading lifestyle and home titles or social media influencers and bloggers, businesses can capture the attention of their target audience and stand out and cut through the noise in an overcrowded marketplace.
Influencing purchase decisions
In today’s consumer landscape, the power of peer recommendations and influential voices cannot be understated. By effectively managing consumer PR and social media placement and mentions, Hornby George can help sway readers’ purchase decisions. Positive reviews, and endorsements from renowned and respected titles and journalists, help readers and consumers drive them to choose your brand over another.
How Hornby George can help you on your consumer PR journey:
Creating engaging content
Consumer magazines often feature engaging and visually appealing content that can captivate readers and leave a lasting impression. By showcasing your brand with Hornby George behind compelling editorial content on your gardening and home products, we can help you create a strong and impactful marketing message.
Sponsored content or advertorials
One effective way to promote your business in magazines is through sponsored content and advertorials. These forms of native advertising seamlessly blend with the magazine’s editorial content, providing valuable information while subtly promoting your brand. We can help by crafting sponsored articles in home and garden titles that capture the attention of readers and create a positive association and authority with your business.
Advertisements
We can help you place adverts in national consumer magazines and newspapers to increase your brand’s visibility. Eye-catching visuals and Hornby George’s trademark compelling copy can attract the audience’s attention and effectively convey your key messages and encourage readers to learn more about your offer.
Product features and reviews
Securing product features and reviews in magazines can significantly impact consumers’ perceptions of your business and at Hornby George, we get such a buzz when we see those five stars next to our clients! Whether it’s a spotlight on your latest product or a tried and tested review from a trusted publication, this type of coverage can enhance your brand and generate interest among potential customers.
Expert feature writing and thought leadership
We can position as an industry leader through expert articles and opinions in relevant consumer magazines – think you are the lawncare specialist, the team at Hornby George can write content that will make you one and stand out in key home and garden titles. By sharing valuable insights and advice, we can help you establish credibility and authority within your field and foster trust with your target audience.
Like what you read? Hornby George has unrivalled access to journalists’ requests through Response Source and is proactive in searching out new activities with our extensive little black book of contacts. Let our team engage with your customers, using the right language and tactics across the most relevant consumer PR channels.