Primeur’s Eco Garden products often sell themselves thanks to their strong eco credentials, ease of use and cost effectiveness compared to traditional concrete and terracotta alternatives. However, the company is aware that some retailers are not allowing their displays to work as hard as they could, meaning vital profits are missed and customers disappointed. Here, Primeur’s Sales Director, Jenny Douthwaite offers some top tips to ensure that Eco Garden keeps the tills ringing.
Volume drives volume
Products such as garden borders and stepping-stones are not a singular purchase, instead consumers are looking for sufficient stock to complete their garden upgrade. A display unit only half stocked or running low will cause consumers to look elsewhere as they won’t want to buy what is needed over an extended time period; instant gratification is key. A fully stocked display unit is also more likely to tempt impulse purchases, whilst driving consumer confidence and loyalty.
Don’t leave it too late
Reordering additional stock should not be left until the last minute. A quick stock check will identify any low running levels ahead of time, and with a call or email to your Primeur sales rep, your stock replenishment can be winging its way to you within as little as seven days. This foresight to secure additional stock will avoid leaving customers disappointed.
Co-locate to drive up average basket spend
Primeur’s Eco Garden merchandising displays have been designed to be entirely freestanding, meaning they can be easily relocated around the retail environment to keep displays relevant by co-locating alongside complementary product categories. For example, positioning alongside gravel helps to drive up sales of the stepping-stones, whilst planters sell best alongside the plant and nursery areas, and borders alongside lawn care product. A relocation of the display to coincide with key sales peaks of these products will work to increase the average basket spend, and potentially capture customers who might not ordinarily come across the display if it is located in the same position year-round.
Educate staff to educate customers
Driving sales of Eco Garden could not be easier thanks to Primeur’s updated market-leading merchandising displays. The newly updated POS highlights the products’ USPs including all-weather durability, ease of installation, and key sustainability messaging. Retailers are, however, encouraged to ask their staff to familiarise themselves with the logos to ensure that they can better assist customers with queries. Whether promoting the products’ eco-credentials or waxing lyrical about the flexible and lightweight nature of the material, a small investment of time getting to know the products and display will pay dividends.
Find out more
To find more about Primeur’s full product range as well as how to join one of its new virtual showroom tours, please contact the team on 01274 518800 or email sales@primeur.ltd.uk
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For more information, interviews or images please contact:
Kimberley Hornby, Primeur PR Team, Hornby Whitefoot PR
Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk
Notes to editors:
In 2019 Primeur celebrated the milestone of its 50th year in business – an achievement the company is incredibly proud of. Primeur is honoured to work with many of the UK’s retail groups and independents creating bespoke ranges, as well as expanding its own-brand offer. Just over 50,000 sq. ft of warehousing at its head office in Bingley, West Yorkshire ensures Primeur’s customers have 100% availability and can react to increases in demand quickly. Innovation and product development have been key to the business’ success and remains at the heart of what the Primeur team does today.