Over the last decade Deco-Pak has cemented its position in the marketplace as the ‘home of decorative aggregates’. But do you truly know just how expansive the Deco-Pak offering really is? Find out more below…..
Sustainability at its heart
With consumers questioning the provenance of the products they buy, Deco-Pak is constantly reviewing its range and supply network to ensure it is bringing to market as many sustainable garden products as possible, with a roadmap in place to further convert ranges in the coming years.
Current ranges setting the standard include the EcoStone range which transform materials once destined for landfill into decorative aggregates. Glasglo are translucent tumbled glass stones, pot topper stones and cobbles made from recycled televisions; EcoStone Rubber Chippings give new life to former tyres, recycled into chippings that provide safe play areas and act as a weed-suppressing mulch, while EcoStone Sea Shells – sourced from a whelk processing factory – transform pots and terrariums when used as a dressing and provide natural slug control in borders.
Deco-Pak’s paving offering also forms a huge part of the company’s sustainable revolution. Ranges include Eco Smooth – a pastel offering designed to blend into natural planting schemes; Yorkdale – manufactured using locally sourced raw materials; and Riven Paving – based on the natural undulating contours of natural stone.
Additionally, Deco-Pak is keen to operate in a sustainable way by sourcing more efficiently from UK quarries; quarries which are supporting this mission for sustainability by leading the world in environmental standards through modern quarrying methods and equipment.
THE DECO-PAK OFFERING
Marketing Director Craig Hall, said: “Deco-Pak has become synonymous with all things decorative aggregates and this will always remain. However, we are always looking at the category with fresh eyes to identify new opportunities and product introductions that enhance our offering and increase consumer engagement across all consumer demographics. Whilst our range of Heritage Stone branded decorative aggregates are timeless by nature they offer a range of benefits to an emerging market of time-poor consumers wanting instant transformation and gratification. We have reinvigorated the category by enhancing the point of sale and displays to showcase these benefits easily.”
- Country Bond
Country bond is a self-binding gravel that consists of specifically graded gravel and screened sand precisely blended which, when laid and compacted, forms a stable and largely impermeable surface. The perfect alternative to block paving or tarmac, Country Bond provides a natural look and feel with all the benefits and more of other materials. Country Bond self-binding gravel is widely used in public gardens, National Trust properties as well as stately homes and other high traffic areas and is now available to the DIY consumer.
- Water features
Deco-Pak’s extensive, yet concise range of water features includes exclusive designs based on timeless classics and current trends, all offering great value. Four new designs are set to join the line up ahead of the 2023 season, further bolstering the current portfolio of four unique ranges: Lithic -recreating the sight and sounds of a natural mountain stream; Artisan – inspired by traditional crafts and homemade artefacts; Zen – channelling eastern influences for a calming aura; and Vista – echoing the traditional styling of country gardens.
All Deco-Pak water features are supported by modular displays that enable retailers to create a bespoke retail layouts to suit the space available.
- Chelsea Horticultural range
This first-class horticultural collection of sands, gravels and growing media is designed to appeal to consumers who are looking for aggregate essentials and exciting new solutions for updating their outdoor spaces.
- Pot toppers
Packaged in easy to carry packs, these toppers are perfect for optimising the boom of houseplant sales through effective cross merchandising within the plant area.
- Zen Gardening
Deco-Pak’s “Zen” range taps into the trend for creating sanctuaries within our outdoor spaces with all the products – decorative gravels, slates, cobbles and pebbles – brought together in one collection to help consumers create minimalist spaces, perfect for inner reflection and calm.
- Slates
A bestseller, Deco-Pak slate is perfect for paths, borders or around plants and pots. Slate’s appeal lies in the fact that its look changes whether it is wet or dry, giving landscaped and gardens that truly natural look and feel.
- Rockery
Hand graded and selected from all regions of the UK and some parts of Europe, Deco-Pak’s offering complements and enhances its wider range of decorative aggregates. The full range is supported by “rockery crates” – wooden collared crates ideal for enticing consumers at the point of sale.
- Cobbles and pebbles
Whether it’s for water features – helping to drive up the average basket spend within the water gardening section of the store – or as a way to soften garden beds or borders, cobbles and pebbles should be an essential part of any aggregate offering.
- Play pit sand & play sand,
Perfect for encouraging children into the garden, all Deco-Pak play pit sand conforms to BS EN 1177:2008 and BS EN 71-3-2013. As well as being non-staining and non-toxic it is washed and graded perfectly for children play areas. Sales of all Deco-Pak play pit sands helps to raise essential funds and brand awareness for the Greenfingers charity, who build therapeutic gardens in children’s hospices across the country.
- Rockin’ pebbles and pens
The Rockin’ Pebbles and Pens offering is designed to increase impulse and gifting sales whilst driving loyalty amongst parents with young children, as well as craft enthusiasts
- Easybuild
EasyBuild is a specialist range of DIY sands and cement based products for garden and building projects.
- Landscaping accessories materials
Deco-Pak’s range of landscaping materials are ideal products for cross-selling with its core range of landscaping products.
- Autumn & Winter
Maximising Autumn and winter sales is the order of the day with Deco-Pak’s winter ranges. From smokeless coal and logs, to rock salt, sledges and snow shovels, all ranges are stocked in the UK and available for quick delivery when the inevitable harsh Great British winter hits.
Find out more
To find out more about Deco-Pak’s leading product portfolio please visit www.deco-pak.co.uk or call 01422 204 394.
ENDS
Words: 1,015
For editors
Deco-Pak is a family run decorative aggregates, outdoor play and wild birdfeeder and nestbox supplier. It supplies traditional garden centres, DIY and toy retailers all over the UK. Their packing and distribution facility is based in Brighouse, near Halifax in West Yorkshire. 90% of its decorative aggregate products are sourced in the UK, and all of its plastic and card packaging is fully recyclable where facilities exist.