Hornby Whitefoot PR expands team
The Hornby Whitefoot PR team has become a little bigger with the appointment of Marc Rosenberg.
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michelle whitefoot
2018: The year of the vlog (and blog)
As we look back on 2018 it’s safe to say it’s been quite an odd year for us in many ways. The ‘beast from the east’ raged on throughout the Garden Press Event (rudely cutting short our increasingly popular after show pub meetup). And then towards the other end of the year, the joint hottest
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Glee at Spring Fair exhibitors reveal plans for the 2019 event
With just weeks to go until the second annual Glee at Spring Fair event (3rd – 7th February, NEC Birmingham) the show’s exhibitors reveal what garden and gift buyers can expect to see from this thriving section of the exhibition.
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Grass seed innovation seeks to address climate change
After the joint hottest summer on record1, many of the UK’s lawns were left in need of serious tender loving care this autumn, reflected in a surge in grass seed sales for garden centres. Johnsons Lawn Seed, the UK consumer arm of multinational grass seed supplier DLF, saw a 300% year on year increase in
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Content marketing: the next big thing in online marketing
The next big thing in online marketing is content marketing. Sharing knowledge and information helps to get more followers on social media, gain better Google rankings and ultimately attracts new customers to garden centres. Garden Connect is providing online marketing services to over 300 garden centres in the Netherlands, Belgium, Ireland and the UK and
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GIMA Knowledge Exchange Workshop ‘Key Account Management’
The final session in GIMA’s autumn/winter programme of Knowledge Exchange Workshops will be a special session entitled ‘Key Account Management’ taking place on 12th November. Places are filling up fast, so interested parties – both GIMA members and non-members – are invited to secure their place now to avoid disappointment.
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Pets at Glee welcomes new team member
In a move to further advance Glee’s specialist Pets at Glee section, a dedicated team member has been recently appointed, helping to further cement Glee’s representation of the pet and pet accessory market.
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BLACK FRIDAY IN THE GARDEN CENTRE: DOES IT WORK?
Friday, November 23rd is Black Friday: a tradition that has drifted over from the United States, when people head out en masse after Thanksgiving to bargain-hunt. The media attention this attracts has also led to a boost in shopping in Europe: research conducted by Motivaction shows that, in 2017, 32% of 18 to 40-year-olds made
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Greenfingers Charity announce Big Gardening Raffle with National Garden Gift Vouchers
As part of its 20th anniversary celebrations, Greenfingers Charity is delighted to announce an exciting, fundraising raffle, and is looking for FUNdraising heroes in the industry to help.
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Working with Social Media Influencers
For suppliers and retailers in the garden industry, spend on celebrity endorsements and advertising campaigns can be difficult to justify, with social media no longer the cost-effective solution in reaching new customers. Another option, which the team at Hornby Whitefoot PR are currently exploring with its clients, aims to drastically improves cost efficiency within consumer
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