For design-led furniture that makes a difference to more than just your garden or balcony, look no further than the LifestyleGarden® Nassau range powered by Social Plastic®. This game-changing collection is where Scandi chic meets ethical consumerism, thanks to a unique ethically-sourced recycled material that directly tackles the plastic pollution crisis, whilst helping to lift people out of poverty. This is stylish furniture that really makes an impact!
The ground-breaking range, launched last year, was the result of a collaboration between LifestyleGarden®, the Eden Project, and social enterprise PlasticBank, to create a striking collection of furniture that puts the environment and global communities first.
A stylish choice
The Nassau range, powered by Social Plastic®, harnesses the simple, elegant style of Scandinavian design, with modern clean lines and a stunning palette of pure white or vibrant pastels set against the warm wood tones of FSC® Eucalyptus. This is a fresh, urban design that effortlessly transforms any indoor or outdoor space, with the added benefit of extreme durability and weather resistance.
The beautiful colourways – including on-trend shades of pink and green – won’t fade, thanks to excellent UV stability, and you don’t have to worry about cracking or splitting, as this innovative recycled material is made to last and can withstand anything the British climate throws at it.
Even better, Social Plastic® is completely maintenance free. Just use a little soap and water to take off any dirt and you’re good to go! Available as bistro sets, coffee sets and four or six-seater dining sets in White, Peony Pink, Sage Green and Honey Yellow.
A smarter choice
Of course, aesthetics and performance are important and remain at the heart of all of LifestyleGarden®’s collections, but the launch of Nassau powered by Social Plastic® and endorsed by the Eden Project truly heralded a new era for furniture design: with social and environmental purpose at its core.
We are all aware that plastic waste is still an enormous threat to our planet, wildlife and communities in developing countries but did you know that as much as one rubbish truck full of plastic enters the oceans every single minute? Meanwhile, the West still exports its plastic waste to other parts of the world that lack the infrastructure to recycle these materials.
The reason Nassau powered by Social Plastic® is such as game changer is because it sees LifestyleGarden® tackling the issue head on by partnering with PlasticBank, who works to empower communities in the parts of the world most affected by plastic waste via its ethical recycling centres.
Nassau furniture is created from discarded plastic that has been gathered from shorelines in countries like Indonesia, Brazil, the Phillipines and Egypt. The unique concept gives plastic waste value, which means local members can exchange what they collect for premiums to purchase essentials, like cooking fuel, groceries, health insurance and school tuition.
Every Nassau chair is made from the equivalent of 175 recycled plastic bottles, whilst the manufacturing process effects real change in the lives of people in vulnerable coastal communities by removing rubbish from their natural environment and providing families with a steady income.
It also means waste materials are re-introduced into the supply chain to create exciting new products; reducing pollution, saving energy, and preserving resources. Nassau furniture is then completely recyclable again at the end of its life, helping to support a circular economy!
With demand for virgin single-use plastic growing at more than 2.5% between 2019 and 2021 and then generating more than 15 times more plastic waste than is created through recycled feedstocks, it’s time to make smarter choices.
LifestyleGarden® proudly collaborated with the Eden Project to bring this range to market and wanted to work with Plastic Bank to “turn plastic problems into plastic positives”. In turn, the award-winning Nassau collection, powered by Social Plastic® is already making waves and has the ability to help make both the world and your outdoor space a better place!
This beautiful ethically-sourced recycled furniture collection is available to buy from Robert Dyas and the Eden Project. To discover more about LifestyleGarden®, visit www.lifestylegarden.co.uk or take a look at Facebook and Instagram.
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For more information, interviews or images please contact:
Kimberley Hornby, LifestyleGarden PR Team, Hornby Whitefoot PR
Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk
Notes to Editors
Statistics from:
World Economic Forum: www.weforum.org/agenda/2022/06/recycling-global-statistics-facts-plastic-paper/
About ScanCom International:
ScanCom International is the parent of leading UK-brand LifestyleGarden®. ScanCom International has become a dominant player in the global market in recent years, and strives to deliver outstanding, beautiful pieces of furniture that combine international design and production with ethically sourced materials. LifestyleGarden® has made a commitment to ‘reduce, reuse, recycle and rethink’, and is on a mission to bring even more recycled material innovations to UK homes. Find out more at www.scancom.net.
About the Eden Project:
The Eden Project has very stringent criteria for the brands it chooses to partner with, and cited ScanCom’s ethos for ‘Doing Business the Right Way’ as a major factor in its decision to work with the company. Founded in the 1990s, the Eden Project is an educational charity and social enterprise, with its flagship site and visitor attraction in Cornwall. With a mission to demonstrate people’s interdependence on the living world and for communities across the globe to develop their own narratives, the educational charity is now in the process of developing new Eden sites on every continent across the world. The aim is to reach a wider audience and help change people’s behaviours on a greater scale, in a bid to explore a better future for the planet. Discover more at www.edenproject.com.
About Plastic Bank:
Plastic Bank empowers Ocean Stewards to stop ocean plastic. Our ethical collection communities exchange plastic for life-improving benefits. Exchanges are recorded through a blockchain-secured platform that enables traceable collection, secures income, and verifies reporting. Collected material is processed into Social Plastic feedstock for reuse in products and packaging.
PlasticBank®, Social Plastic® and Alchemy™ are trademarks of The Plastic Bank Recycling Corporation.
Learn more at plasticbank.com.