Sipcam Home & Garden, the company behind the innovative ecofective® and RHS Garden Care ranges, has signed a deal with Blumen International Ltd that will see Sipcam appointed as the exclusive distributor of Blumen’s product portfolio across the UK & Republic of Ireland.
Blumen International is best known in the UK for its Fito brand of plant fertiliser and drip feeders and Get Off range of animal repellents, insecticides and natural detergents targeted at environments where domestic pets such as dogs and cats are present. The new deal will see Sipcam and Blumen International combine to strengthen their presence in the gardening and pet care sectors, setting the stage for an ambitious expansion plan that will help retailers to deliver growth in these key categories.
As Italian-owned companies, both Sipcam and Blumen International have identified natural synergies between their product portfolios that will benefit the entire supply chain. The new collaboration opens the doors to an exciting joint programme of new product development opportunities that will enhance and expand the combined offering over the coming years.
Sipcam Home & Garden is owned by the Sipcam Oxon Group, a large £500m+ turnover family-owned business with a leading reputation for pioneering ‘greener’ technologies in biocides, plant nutrition and plant protection across the globe. Blumen already supplies a substantial number of UK retailers, so combining Sipcam’s expertise in the rapidly expanding naturals sector with Blumen’s market-leading position in flower and vegetable seeds across Italy and Europe has set the scene for a future that will deliver product innovation backed by a mutually beneficial strategy of growth.
Nigel Thompson, Head of Sales at Sipcam Home & Garden, said: “Sipcam is delighted to be working with Blumen International at a time when the natural gardening and pet care categories are powering garden retail ahead, underpinning our confidence in these markets despite this season’s Covid-related turbulence. The new agreement will allow our customers to easily access combined product portfolios with an excellent synergy from one single supplier. When we factor-in Sipcam’s existing new product development plans that are already in the pipeline for 2021, we are confident that this new combined offering will go from strength to strength. We’re thrilled to have the Blumen portfolio on board.”
The Sipcam Team has welcomed Fiorella Rampello, Blumen International’s Sales Manager, to work alongside its team and develop the business in the UK.
Matt Jones, General Manager at Sipcam Home & Garden, added: “We are delighted to be ahead of our financial and strategic targets this year, despite the challenges, and the new deal with Blumen fits in perfectly with our plans to bring uniqueness and innovation to the markets we operate in. Our growing team is key to success, and we’re looking forward to working closely with Fiorella. The Blumen business in Italy has much more to offer the UK in terms of product development, and we will work closely with Fiorella and our retail partners to deliver the best opportunities to the UK market.”
Fiorella Rampello, Blumen International’s Sales and Marketing Manager, said: “I’m delighted to be working with the Sipcam team. It is a very impressive business, and with exciting plans to invest and innovate across the brand portfolio, I’m very much looking forward to working with Nigel and our retail partners to grow our unique product offer in the market.”
Find out more
To find out more about the leading product range from Sipcam Home & Garden, visit www.ecofective.uk.com.
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For more information, interviews or images please contact the Sipcam UK PR Team:
Kimberley Hornby, Tel: 07851 610573, Email: kimberley@hornbywhitefootpr.co.uk
Marc Rosenberg, Tel: 07931 645170, Email: marc@hornbywhitefootpr.co.uk
Notes to Editors
About Sipcam UK & ecofective®
ecofective® is part of the Sipcam Group, one of the world’s top 20 agricultural suppliers and the only Italian company in the business of global crop protection. The family-owned group – with an annual turnover in excess of €500million – has a very impressive research and development capability, and through collaborations with universities and specialist research facilities is pioneering bio-technology to produce market leading control products, nutrients and bio-stimulants which will be key for the future of food production as conventional chemical technology becomes less available.
Sipcam is now in the exciting process of making the best of its professional technology available to the amateur gardener. It has much to offer today, and with an exciting pipeline of product developments still to come will be a key part of the EU retail marketplace moving forward.