Sustainability is not just a buzzword now; it is a critical factor in determining the future of garden retailing. Primeur, a leading brand in recycled garden products has set the benchmark for introducing eco-friendly and multi-award-winning lines.
The eco collection from Primeur, which has won multiple GIMA and Glee New Product Awards, is a trailblazing line of products made predominantly from recycled rubber.
With the pressure on companies to meet the needs of eco-conscious consumers, Primeur has taken this responsibility seriously and has diversified its product range to include self-watering planters, borders, and stepping stones. The industry has responded positively to its innovative and sustainable products, resulting in numerous industry accolades for the business.
Primeur’s sustainable portfolio
The Primeur EZ Borders range is guaranteed to prove popular with gardeners looking for a quick fix that will transform the look of their garden in an instant. Retailers cannot afford to miss the Scallop Border Grey, Roman Stone Border Grey and the 9cm Border Bricks Grey which all offer a lightweight alternative to heavy concrete edging and are an innovative solution for consumers looking to add shape and definition to their garden.
Tierra Verde Sonata Planters
Primeur’s Tierra Verde Sonata planters are a game-changer in the market! These planters are not only lightweight, but also self-watering, unbreakable, and built to withstand all weather conditions. The classic square design is available with or without a lip and comes in modern shades of black/slate and grey/steel grey, making them a perfect fit for any garden setting.
Stepping stones
Primeur’s Eco Way Stepping Stone Collection offers homeowners a simple solution for creating non-slip pathways and boosting in-store sales. With its popular designs including Railroad in Grey and Earth, Cracked Log, and River Rock, these stones are versatile and can be used year-round.
Jenny Douthwaite, Sales Director at Primeur said: “Gardening is seen as a green industry, so its success now requires brands to be transparent and to care about the social and environmental issues that we now face.
Consumers are increasingly motivated by eco-friendly brands and are keen to include these in their gardening practices with heavy concrete and traditional plastic materials no longer aligning with their lifestyle choices.
As a brand, we recognised the importance of making more environmentally conscious products, so we have designed a sustainable solution that resonates with both retailers and gardeners. Our business is committed to reducing waste and fostering strong partnerships with both suppliers and customers who share our high standards. We continuously seek out new opportunities to achieve these goals.”
Primeur’s products come with attractive point-of-sale displays that showcase the unique selling points of our recycled rubber. These stands are designed to maximise space and can showcase multiple collections on three shelves. The pallet displays are perfect for island positions and can be placed back-to-back to optimize floor space. Additionally, they can be placed next to complementary products to encourage cross-selling and increase transaction value.
Primeur’s recycled rubber tyre ranges – the benefits
Primeur’s range made from recycled tyres is environmentally friendly, helping to minimize the impact of waste tyres on the environment. The tyres also make a flexible and durable product, able to withstand the tough conditions that the UK weather can bring. Additionally, these products are low maintenance and will not attract mould or mildew, ensuring they remain free of any green or slippery buildup. They are also designed to be safe for children and pets, providing a softer alternative for added safety in the garden.
Did you know?
- 6kgs of rubber crumb can be recycled from each tyre, this is enough to make two stepping stones, or one and a half borders or planters.
- 300 million tyres are scrapped every year
- Over 200 ingredients go into making a single tyre
- It takes up to 80 years for a single tyre to decompose.
Get in touch.
To find more about Primeur’s 2023 offering, please contact the team at 01274 518800, email sales@primeur.ltd.uk, or visit www.primeur.co.uk
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For more information, interviews, or images please contact:
Kimberley Hornby, Primeur PR Team, Hornby Whitefoot PR
Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk
Cassie King
Tel: 07875 337290 Email: cassie@hornbywhitefootpr.co.uk
Notes to editors:
In 2019 Primeur celebrated the milestone of its 50th year in business – an achievement of which they are incredibly proud. the company is honoured to work with many of the UK’s retail groups and independents creating bespoke ranges as well as expanding its brand offer. Just over 50,000 sq. ft of warehousing at its head office in Bingley, West Yorkshire ensures Primeur’s customers have 100% availability and can react to increases in demand quickly. Innovation and product development have been key to the business’s success and remain at the heart of what the Primeur team does today.