In a year that has seen Primeur’s penetration of UK garden centres increase exponentially, the company has been busy working behind the scenes to develop its instore merchandising displays for the award-winning Eco Garden range. As the industry begins making preparations for the 2020 season, the company has confirmed that this new point of sale will be rolled out to four times more customers than in 2019 – an exciting way to start the new year.
Primeur’s Eco Garden merchandising display has been created to make it even easier for retailers to stock the popular Eco Garden range, including the recycled rubber garden borders and stepping stones – both of which have scooped awards from GIMA and Glee respectively.
With a footprint of just 0.8m2, the display unit comes fully stocked with £700 of stock dependent on the mixture of products, making this a highly cost-effective merchandising solution. What’s more the highly robust timber Primeur Eco Garden display also comes fully built, making it even easier for retailers to start selling these fast-moving ranges right away.
Complete with eye-catching display boards that offer clear and concise information that outlines the unique environmental benefits and ease of use that comes from using recycled rubber within the garden, the display unit can be positioned throughout the store to draw the customer’s eye from a distance. Whether co-locating with similar landscaping products, or alongside lawn care or outdoor planting, the versatility presented from Primeur is second to none.
Jenny Douthwaite, Sales Director at Primeur said: “Traditionally, displaying products such as garden borders or stepping stones has been notoriously difficult and in most cases, uninspiring. By their very nature, garden borders and stepping stones have been heavy and therefore subject to breakages, whilst an in-store position has not been afforded to a product of this type. However, our virtually unbreakable Eco Garden range – made from recycled rubber; rubber that would have been heading for landfill where it would take upwards of 80 years to fully decompose – can withstand the manhandling of customers. In fact, we actively encourage retailers to position these products in a place where footfall is high, particularly co-located alongside complimentary products to drive add-on sales. Consumers love the tactile nature of the product, and a more central location is proven to capture both impulse and pre-planned purchases year-round.
“We’re excited to see our merchandising solutions roll out across garden retailers in early 2020 and are confident they’ll deliver prominent sales.”
To find more about Primeur’s new Eco Garden merchandising stands please contact the team on 01274 518800 or email sales@primeur.ltd.uk
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For more information, interviews or images please contact:
Kimberley Hornby, Primeur PR Team, Hornby Whitefoot PR
Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk
Notes to editors:
In 2019 Primeur celebrated the milestone of its 50th year in business – an achievement they are incredibly proud of. the company is honoured to work with many of the UK’s retail groups and independents creating bespoke ranges as well as expanding its own brand offer. Just over 50,000 sq. ft of warehousing at its head office in Bingley, West Yorkshire ensures Primeur’s customers have 100% availability and can react to increases in demand quickly. Innovation and product development have been key to the business’ success and remains at the heart of what the Primeur team do today.