If you attended Spring Fair earlier this year you may have recognised a familiar face in Hall 8, though the product on display may have surprised you. Well known amongst garden retailers for its recycled rubber garden landscaping products, now is the time to introduce Primeur’s alter ego – Mighty Mats®.
With sales exceeding six million units annually and 55 years of heritage in the market, Primeur’s doormat story is well established, but now it is time to make garden centres part of its next chapter. With autumn on the horizon, and wet weather expected to provide the backdrop for the next six months, there has never been a better time for garden retailers to view the Mighty Mats® offering. From core, volume-selling doormat ranges, including washable and ‘barrier’ designs, to the designer Rubber and Coir collection, plus boot trays, the Scrape N Sorb brand, all-new sustainable solutions and an exciting, licenced collection that opens up new gifting opportunities, there is a Mighty Mats® for every home and garden retailer.
Jenny Douthwaite, Managing Director at Primeur, said: “The feedback from buyers at Spring Fair has been invaluable in helping us to tweak our offering so that we’re coming to market with a range of products that truly hit the mark. What’s more, we’ve taken steps to ensure that we have a fully stocked UK warehouse, so that we’re able to respond quickly as the wet weather unfolds, including delivery into store within as little as two days.
“We firmly believe in the Mighty Mats® offering. Our extensive work behind the scenes has purposefully elevated mats from a necessity to something of beauty. Not only this but we know we’re bringing market something different and are taking a category that was once seen as purely utilitarian and making it creative yet functional, hugely giftable and a proven seller during those traditionally quieter months within garden retail.”
Proven Primeur sales tools
For retailers seeking integrated merchandise solutions that can help them create engaging in store displays, Primeur’s proven point of sale is the ideal solution. Mighty Mats® benefits from ‘plug and play’ display options, plus tailored stock profiles help retailers to target specific consumer demographics. In addition, Primeur’s ethical credentials and commitment to responsible sourcing and manufacturing can be seen throughout the Mighty Mats® portfolio,
Finally, it has been confirmed that Mighty Mats® can be cross-category ordered with Primeur’s renowned sustainable garden ranges that include Tierra Verde Planters, EZ Border garden borders and EcoWay Recycled Rubber stepping-stones, with a MOQ of just £500.
Don’t miss at Glee 2024
To find out more about how Mighty Mats® can keep your tills ringing this winter and beyond, please join the team at Glee 2024 in Hall 8, stand D40-E41. Retailers are also invited to visit www.primeur.co.uk or call (01274) 518800 for more information.