British family business, Primeur, made its Spring Fair debut earlier this month, where the sustainable gardening champion showcased its market-leading range of doormats and introduced its first-ever licensed collection to home and gift buyers.
With six million units sold annually and 55 years of heritage in the market, Primeur’s doormats were already on solid ground when they entered the UK’s premier retail trade exhibition on 4th-7th February at the NEC. From destination garden centres and department stores to mail order giants and high street retailers, Primeur reaches all around the nation in this hero product category.
Spring Fair’s army of independent retailers were inspired to see how stylishly innovative this essential home accessory can be as one of Britain’s most popular wildlife artist’s, Bree Merryn, appeared on Primeur’s stand in support of their new licensed collection featuring her much-loved artworks. The sight of Bree’s friendly farmyard animals and charming British birds brought a real ‘wow factor’ to the Primeur showcase, which enjoyed a fantastic reception from Spring Fair visitors.
New Focus on Design
The new licensed collection was a perfect complement to core, volume-selling doormat ranges, boot trays and brand-new sustainable solutions, which in the words of Primeur’s Managing Director, Jenny Douthwaite: “Elevates mats from a necessity to something of beauty”. This new focus on design has brought something different and special to a category that was once seen as purely utilitarian, plugging a gap in the market for doormats that can genuinely enhance the home and will also make great gifts.
For retailers seeking integrated merchandise solutions that can help them create engaging in store displays, Primeur offers rich new opportunities that enable them to target specific consumer demographics. Long-renowned for their strong sustainable ethos and with many garden industry awards under their belt, buyers can also be assured of Primeur’s ethical credentials and commitment to responsible sourcing and manufacturing.
Home and gift retailers who want to capitalise further on the enormous boom in gardening and al fresco living will soon discover that Primeur can help them move seamlessly into the great outdoors. The doormats can be cross-category ordered with Primeur’s renowned sustainable garden ranges that include Tierra Verde Planters, EZ Border garden borders and EcoWay Recycled Rubber stepping-stones, with a MOQ of just £500.
Get in touch.
To find out more about Primeur please get in touch with the team at 01274 518800 or visit www.primeur.co.uk