T
he Primeur team is still riding high after a glittering night of celebrations at the recent 41st GIMA Awards, where the team celebrated winning yet another award for its already bulging trophy cabinet.
This year, Primeur was crowned winner of the GIMA Decorative Pots & Planters category for its new-for-2022 55.5cm Flamenco planter, part of the Tierra Verde self-watering planter collection. Like all planters in the Tierra Verde collection, the Flamenco is made from recycled rubber tyres, helping to divert this material from landfill where it could take upwards of 80 years to decompose.
The GIMA judges were impressed by the Flamenco’s eco-credentials as well as the wider user benefits that rubber crumb provides including superior durability and protection from extreme weather conditions, with no fading, no cracking or rotting.
Sustainability Champions
No content with just one award, Primeur was also crowned the Sustainability Champion within the Garden Landscaping category, with its Maryland Border from the EZ Border collection.
Talking about the GIMA Awards 2022, Primeur Managing Director, Jenny Douthwaite said: “It’s an absolute honour to receive these latest accolades. Judged by a panel of leading retailers, trend experts and industry stalwarts, means that these awards have an edge that demonstrates to our customers the true value of our product offering. These latest awards are also a testament to the hard work that ‘Team Primeur’ undertake daily to ensure that we’re supporting our customers with products that appeal season after season.”
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Primeur’s Flamenco planter
With gardening proving more popular than ever, Primeur has further extended its Tierra Verde collection of self-watering planters, with the Flamenco planter representing latest updates.
Standing at 55.5cm tall and is available in slate grey, the Flamenco planter is inspired by traditional urns but, in true Primeur style, features a contemporary twist which will appeal to consumers looking for something to add impact around gardens, patios and front doors. The Flamenco planter represents an entirely new style within the Tierra Verde offering.
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Primeur’s trophy cabinet expands
As Primeur adds another award to the mix, let’s look back on the award journey so far.
2018 – GIMA Awards – Garden Landscaping winners: Eco Garden Roman Stone Border
2018 – Glee New Product Awards – Best New Landscaping Product + Overall Best New Product winners: Medallion Stepping-Stone
2019 – GIMA Awards – Decorative Pots & Planters + Sword of Excellence winners: Tierra Verde Planters
2019 – Glee New Product Awards – Best New Growing Container + Best Eco Initiative Product winners: Tierra Verde Planters
2020 – Glee New Product Awards – Best New Garden Landscaping (joint winners): Railroad Tie Stepping-Stone in grey
2021 – Glee New Product Awards – Best New Garden Landscaping winners: Carolina Border
2022 – GIMA Awards – Decorative Pots & Planters: Flamenco Planter
2022 – GIMA Awards – Garden Landscaping, Sustainability Champion: Maryland Border
Find out more
To find more about Primeur’s Eco Garden range, please contact the team on 01274 518800, email sales@primeur.ltd.uk or visit www.primeur.co.uk
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For more information, interviews or images please contact:
Kimberley Hornby, Primeur PR Team, Hornby Whitefoot PR
Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk
Notes to editors:
In 2019 Primeur celebrated the milestone of its 50th year in business – an achievement they are incredibly proud of. the company is honoured to work with many of the UK’s retail groups and independents creating bespoke ranges as well as expanding its own brand offer. Just over 50,000 sq. ft of warehousing at its head office in Bingley, West Yorkshire ensures Primeur’s customers have 100% availability and can react to increases in demand quickly. Innovation and product development have been key to the business’ success and remains at the heart of what the Primeur team do today.