As part of its ongoing commitment to help garden centres maximise festive sales, Premium Christmas Tree is reinforcing the success of its Nordmann Slimline tree range and is urging retailers to get in touch to find out more about this fast-moving profit opportunity.
60% slimmer trees
The Nordmann Slimline tree from Premium Christmas Trees – a proud member of the British Christmas Tree Growers’ Association – is the result of six years of research and requires five years of care, attention and specialist skills such as hand-pruning before allowing the tree to hone its shape for the final year.
Designed for modern living in mind
The reason for the introduction of the Nordmann Slimline tree is simple – it meets the needs of modern living. More and more of us are now living in contemporary, urban settings whilst new-build homes are offering convenience on a much smaller scale compared to homes of yesteryear. On average, new build homes are 32% smaller, whilst apartment living has seen the average lounge reduce from 24.9m2 to just 17.1m2. While the nation’s shrinking living rooms may have dissuaded consumers from purchasing a real Christmas tree in the past, slimline trees now have the potential to open-up new revenue streams for retailers.
Sophie Holt, Director of Premium Christmas Trees says: “A successful retailer will always be looking for ways to ensure that their offering meets the ever-changing needs of their customers, and Christmas trees are no different. A real Christmas tree holds a certain type of magic and for many a live tree is the true heart of the festive season. However, space limitations within the home continue to see many turn to artificial trees to meet their needs. With our Nordmann slimline trees there is now a viable option for bringing real trees into even the smallest home. Since their launch they have proven their worth, far exceeding our own expectations, with retailers telling us that our Nordmann Slimline trees are always the first to sell out and are also a great way of building customer loyalty year after year.”
The Premium Christmas Trees’ Slimline offering
Premium Christmas Trees’ Nordmann Slimline is available in a range of sizes, from 125cm – 240cm. Prices start from £12.95 per unit to £27.95. Special trial pallet deals have also been introduced for the 2020 festive season. These pallets – featuring a mix of 90 (60 x 180/210cm and 30 x 150/180cm) trees are designed as a low-commitment way of testing the success of new lines amongst existing customers. Premium Christmas Trees has found that 95% of its customers return with a much larger commitment the following year having tried them out.
For more information regarding Premium Christmas Trees’ Nordmann Slimline offering, as well as its wider product portfolio, please visit the newly updated website www.premiumchristmastrees.com or call the company on 01257 793748 to discuss your tree requirements for Christmas 2020. We have a team of sales experts who can be in touch or come to visit you nationwide.
Pull out box
Don’t miss Premium Christmas Trees’ expanded support for retailers this festive season
During recent months, Premium Christmas Trees has been working tirelessly behind the scenes to update and improve its retail support tools, to ensure that retailers are armed with everything they need to quickly and easily secure stock and help drive sales of Christmas trees either instore or online. Updated services include:
- New website
- Price freeze
- New POS support
- Video merchandising support
- Online sales solution
- Trial Pallets
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For more information, interviews or images please contact:
Kimberley Hornby, Premium Christmas Trees PR Team, Hornby Whitefoot PR
Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk
Find out more
Premium Christmas Trees is an independent family-run business that has been growing and supplying premium British-grown Christmas Trees to retailers across the UK since 2012. All the trees are grown on farms in Scotland, a country renowned for premium and sustainable Christmas trees.
Premium Christmas Tree’s dedicated team of growers ensure that the trees are individually cared for by hand until harvest. Then using a stringent grading system, Premium Christmas Trees select the best range of trees from each of its farms and cut them as late as possible to maximise the freshness and aid needle retention.
Premium Christmas Trees sells thousands of trees every year to a wide variety of retail outlets, ranging from garden centres, nurseries and farm shops, to high street department stores throughout the UK. The company’s services range from supply of Christmas Trees to fulfillment of online orders and gift product direct to the consumer.