Following another successful annual Glee exhibition, the team at Primeur is busy prepping orders for the 2024 season with its two latest product introductions leading the way. Here the team shines a light on its newest innovations, including new Tierra Verde planters and the revolutionary Rubber Play Mat.
An evolution of Primeur’s already popular product offering, these new introductions are set to ignite new sales opportunities for retailers, with the Rubber Mat Tiles increasing cross-category opportunities within recreational and child-play products; an opportunity that very few landscaping products can boast. Like all Primeur products, these new kids on the block utilise recycled rubber crumb to create products that offer multiple benefits including unrivalled durability, longevity and UV and frost resistance to name but a few.
Recycled rubber for the win
Primeur’s brand new rubber tiles – available in two designs: Rubber Tiles (50 x 50 x 2.5cm) and Playspace Tiles (1m x 1m x 1cm) – have been launched into the market in three stylish colourways – grey, green and red – making them versatile and perfect for any spot in the garden that needs an attractive splash of safety, style or comfort.
Offering unlimited amounts of usage, these fantastic products are suitable for indoor and outdoor projects. Perfect for use around the garden to support outdoor leisure activities as well as functional flooring for sheds and garages, these tiles really come into their own when you consider their role within recreational activities, especially where children are in play. A spongy and non-slip surface make these perfect for use around children’s play equipment to minimise injuries to boisterous little ones.
The role that Primeur’s new rubber tiles has to play within recreational activities offers new cross-sales prospects within the garden retail setting, as they can sit alongside other outside play products including play sand, paddling pools and activity sets.
In fact, the multiple benefits that Primeur’s new-for-2024 Rubber Tiles offers helped the team to scoop yet another industry award, with the Glee New Product ‘Landscaping’ Award joining the company’s trophy cabinet this summer.
Planting new profit opportunities
Primeur’s Tierra Verde self-watering planter offering is what set the company on a journey of discovery upon its launch to the UK garden retail market in 2019. Since then, the team has designed multiple new designs, each driven by the latest trends and consumer needs. The 2024 season looks to be no different as three new styles join the line-up, with one – Cello (33cm) – combining two of the bestselling designs into one ultimate planter full of texture and sleek, contemporary lines.
Elsewhere a new Barrel design offers rustic style combined with the benefit of modern material innovation, whilst the Alto’s simple curves will fit in both traditional and modern gardens and homes.
Like the Rubber Tiles, the new Tierra Verde planters caught the eye of the Glee New Product judges, with the range gaining shortlisted status within the Growing Containers category at this year’s edition of Glee 2023.
Jenny Douthwaite, Director at Primeur said: “A lot of time and energy goes into creating our new products so to receive such a positive reaction from retailers upon first seeing them is always heartening. Glee 2023 was a positive show for us, with our order book already filling up and our customers poised for delivery in early 2024. Having the opportunity to showcase our latest merchandising and point of sale solutions was also a hugely worthwhile exercise and I know this has offered real value to our customers, new and old.”
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The power of merchandising
All Primeur products are supported by attractive point-of-sale displays that showcase the unique selling points of recycled rubber which reduces and contributes positively to the crisis of global warming and pollution. These stands are designed to maximise space and can showcase multiple collections on three shelves. The pallet displays are perfect for island positions and can be placed back-to-back to optimise floor space. Additionally, they can be placed next to complementary products to encourage cross-selling and increase transaction value.
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Primeur’s recycled rubber tyre ranges – the benefits
Primeur’s range boasts fantastic eco credentials, as all products are made from recycled rubber tyres, making great use of this common waste material and reducing the number of tyres sent to landfill. They are also flexible and extremely durable, so that they are able to withstand the tough conditions that the UK weather can bring. Additionally, Eco-Garden products are low maintenance and will not attract mould or mildew, ensuring they remain free of any green or slippery buildup. Catering to a wide range of consumers, they are safe for children and pets, providing a softer alternative for added safety in the garden.
Did you know?
- 6kgs of rubber crumb can be recycled from each tyre, which is enough to make two stepping stones, or one and a half borders or planters
- 300 million tyres are scrapped every year
- Over 200 ingredients go into making a single tyre
- It takes up to 80 years for a single tyre to decompose in landfill
Get in touch.
To find more about Primeur’s 2023 offering, please contact the team at 01274 518800, email sales@primeur.ltd.uk, or visit www.primeur.co.uk
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For more information, interviews, or images please contact:
Kimberley Hornby, Primeur PR Team, Hornby Whitefoot PR
Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk
Notes to editors:
In 2019 Primeur celebrated the milestone of its 50th year in business – an achievement of which they are incredibly proud. the company is honoured to work with many of the UK’s retail groups and independents creating bespoke ranges as well as expanding its brand offer. Just over 50,000 sq. ft of warehousing at its head office in Bingley, West Yorkshire ensures Primeur’s customers have 100% availability and can react to increases in demand quickly. Innovation and product development have been key to the business’s succe