Since its official launch to the market just last month, Ivyline has received a phenomenal response to its new lifestyle driven garden range, including orders rolling in from the large garden centre groups. To further support this growth opportunity, Ivyline has confirmed that bespoke point of sale is now available to help drive consumer interest in this unique and stylish collection.
Available as double sided or single wall displays, these dedicated pallet displays are designed to not only make it easier for retailers to stock the latest profit-boosting offering, which includes plant support, hanging baskets and trellis, but also helps to draw the consumers’ eye from across the shop floor with inspirational and informative imagery.
Slatted timber provides a neutral and nature inspired backdrop to the products, whilst optional shelving and a two or four pallet footprint provides the opportunity to create flexible and bespoke displays, with space available for hanging, wall mounted and stacked displays. When the full range is purchased, these new displays come fully stocked with the complete offering, making for a cost effective and profitable display.
Side panels feature two different lifestyle images, with the main products USPs clearly communicated:
- Two-year warranty
- Premium Quality
- Handmade
- Ethically sourced
- Frost resistant
Scott Thomas, Managing Director at Ivyline, said: “Launched just a few weeks ago the response to our latest collection has far exceeded expectation. We’ve received significant orders from a range of retailers, including many of the leading garden centre groups. Feedback has been positive across the board, with most remarking on the uniqueness of the designs. But more than this, retailers are impressed by the additional ‘Ivyline benefits’ that help to elevate these products and provide a real point of difference.
“These new retail display are demonstrative of our commitment to helping retailers optimise sales of our products. The right tools, coupled with the right products, equal happy customers and happy gardeners, and we believe we have got the formula right with this latest offering.”
Ivyline’s new lifestyle garden collection
The new lifestyle garden collection features a highly curated range of products including plant protection and supports, hanging baskets, and trellis. Each product benefits from a highly detailed handmade construction from either zinc or bronze – the latter providing a rustic patinaed look – providing choice for consumers based on their garden aesthetic. Frost resistant and benefitting from a two-year guarantee, all products are built to last whilst bringing elegance and interesting structure to garden and allotment planting schemes. Prices range from RRP £34.99 – £59.99.
Find out more
To add Ivyline’s new lifestyle driven grow-your-own range to your retail offering in 2023 please contact the team to discuss your stocking needs via sales@ivylinegb.co.uk / 024 7633 9180.
Further details regarding Ivyline’s AW22 and SS23 collections can be found at www.ivylinegb.co.uk/pages/trade. A dedicated showroom at Ivyline’s HQ, Stoneleigh Park, is also open to buyers year-round. Please contact the team to book your next visit.
ENDS
Words: 491
For more information, interviews or images please contact:
Kimberley Hornby, Ivyline PR Team, Hornby Whitefoot PR
Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk