This year’s SOLEX saw the debut of LifestyleGarden®’s new-look Martinique collection, with buyers excited about the revival of an old style with a new, modern twist. News that the range will also benefit from competitive price points, thanks to parent company Scancom’s freight deal, was also welcomed by retailers keen to maximise opportunities in the category.
Fresh new look
The stunning woven collection has been re-introduced with a softer, curved profile, plus new tables and colour options. The new-look Martinique, with its gentle curves, taps perfectly into the current décor trend for softer silhouettes and rounder, more organic shapes, giving retailers a stunning design-led range that customers will love. Chairs, tables, sofas, and ottomans in the range benefit from a natural, tactile finish, with LifestyleGarden®’s synthetic wicker, Petan®, handwoven across robust, yet lightweight, aluminium frames. The beauty of this responsibly-sourced material is that, because only eco-friendly colour additives are used, it is 100% recyclable at the end of its life.
Additional table designs and cutting-edge technology take Martinique to the next level, particularly with the introduction of a stylish height-adjustable model, complete with rounded edges and a digitally-printed, wide-slat Duraboard® tabletop. The new table provides greater flexibility, as consumers seek out more versatile outdoor furniture ranges, enabling them to switch between coffee and dining height. Meanwhile, the enhanced Duraboard® surface has been digitally printed using brand-new state-of-the-art technology, which provides a superior finish with even greater durability. The selection of tables is completed by striking new oval and round designs, all with the same wide-slat Duraboard® top.
The Martinique collection is available in two stunning colourways – Woodsmoke and Rockridge Grey – creating a neutral palette that has broad appeal and that can complement a wide variety of décor styles and outdoor spaces. Martinique seating in Woodsmoke also pairs beautifully with LifestyleGarden®’s range of FSC-Teak tables, providing further sales opportunities and the chance to offer your customers something a bit different.
A competitive edge
With some consumers shying away from high-ticket outdoor living sets in recent years, as soaring container costs pushed prices up, the new Martinique collection will enable retailers to offer premium wicker furniture at an attractive price point for season 2025. With a monumental group freight agreement in place for five years, LifestyleGarden® can help retailers stay ahead of the curve with a stylish and responsibly-made offering, whilst remaining competitive in a crowded market; both of which is set to create genuine opportunities in the outdoor living category. All prices are guaranteed until the end of August for pre-season orders.
Paul Cohen, Commercial Director at LifestyleGarden®, comments: “We’re really excited about the re-launch of Martinique and, unsurprisingly, it got a great reaction at SOLEX this year. We expect this to be one of our key ranges for the next season and believe it will create some fantastic opportunities for retailers keen to offer a high-end, responsibly-made weave collection at a good price point. Given the obscene prices the industry was having to pay for containers last year, and the uncertainty of the container market going into 2025 we know LifestyleGarden® is in a strong position with our new freight agreement to be able to make these quality ranges available to customers and are guaranteeing prices until the end of August for all pre-season orders.
Doing Business the Right Way
Needless to say, LifestyleGarden® has become synonymous with its company motto of ‘Doing Business the Right Way’ and is highly recognised for its efforts to only use responsible materials and manufacturing processes. The latest additions to its product portfolio remain firmly in line with this policy, utilising only responsibly sourced aluminium and optimising recycled waste materials where relevant. This is further strengthened with new additional ranges endorsed by The Eden Project which are now displayed in our showroom in Essex.
Place your order now
Don’t miss out on stocking this highly-anticipated collection. To add Martinique to your offering, or to discuss all ranges and guaranteed unbeatable offers , register your interest before the end of August to secure stock ahead of season 2025. Please visit www.lifestylegarden.co.uk to find out more or email james@lifestylegarden.co.uk to book a showroom meeting in our permanent extensive 3 showrooms over 2 floors in Essex.