Make a beeline for the exciting furniture brand’s stand to explore its biggest number of new items introduced for a season…EVER!
With so much on offer this year – from a revitalised woven collection, to a brand-new compact outdoor living concept, and another game-changing repurposed plastic chair – LifestyleGarden® is a must-see for outdoor leisure buyers at Solex 2024. Never before has the brand, known for its stylish, responsible furniture solutions, launched so many new lines in one season, all of which are set to make waves and create opportunities in the category.An old style with a modern twistOne of the key launches at the show this year is a revamp of LifestyleGarden®’s Martinique range. The woven furniture collection has been given a beautiful refresh and is being re-introduced with a new softer shape, boasting curved edges and a selection of versatile new tables. Offered in two colours – Woodsmoke and Rock Ridge Grey – the revitalised Martinique collection is now available with additional lounging and corner sets, alongside dining and bistro sets. Highlights include a new adjustable-height table, complete with attractive wide-slat Duraboard® tabletop. The seating in this collection also pairs well with LifestyleGarden®’s beautiful FSC Teak tables, particularly in the Woodsmoke colourway.Compact Outdoor LivingLifestyleGarden®’s brand-new new Compact Outdoor Living concept will also be unveiled at the show. This major launch is guaranteed to open up exciting new sales opportunities for retailers, allowing them to create a bespoke, own-brand offer of stylish, responsibly-made furniture with amazing pricepoints. Items in the collection sport a different look to other LifestyleGarden® ranges and are specifically geared towards helping consumers maximise smaller outdoor spaces. Whilst the aesthetic may be different, customers can buy with confidence in the knowledge that products are still held up to the same high standards as the rest of the LifestyleGarden® family, in terms of quality and environmental considerations. Another bonus is that there is no minimum order.Another award winner?Over the years, LifestyleGarden® has set the benchmark when it comes to material advancement, making headlines with the launch of DuraOcean® and a collaboration with Plastic Bank. This year’s SOLEX will be no different, with the debut of the new Revi chair – endorsed by educational charity, the Eden Project. This elegant new recycled and recyclable chair not only marks a striking modern design success but also heralds a new chapter in repurposed plastic for the company, helping LifestyleGarden® to reduce the environmental impact of its plastic products even further.Revi is manufactured using recycled landfill plastics from Vietnam, from fully GRS-certified material sourced from a network of collection points close to LifestyleGarden®’s existing production facilities. Although highly durable and built for longevity, the chic new stacking chair is also designed for disassembly for easy recycling, helping to close the production loop when the chair has reached the end of its life. Revi is definitely one to watch, as LifestyleGarden® hopes to maintain its run of award wins at Solex by entering the chair into the brand-new Solex ECO Award at this year’s show.New additions to the Urbanite collectionBuyers will no doubt welcome new additions to the hugely-popular Urbanite collection, as LifestyleGarden® looks set to showcase a selection of new tables, available in two sizes and two colours, with digitally-printed surfaces. The launch follows significant investment in new, state-of-the-art technology that has enabled high-quality printed finishes on Duraboard® tabletops within the brand’s offering. A new padded stacking chair completes the Urbanite line-up for 2025.Paul Cohen, Commercial Director at LifestyleGarden®, said: “This year’s SOLEX is shaping up to be our biggest yet. We always want to bring innovation to the marketplace and showcase new products that we know will help drive the category, but this show marks a real milestone for us. It is the first time we have ever launched this many new lines in one season. Buyers can expect a lot from us this year, as we promise to create significant opportunities for them in 2025.“Of course, we are delighted to have so much newness to shout about – including a completely new concept – but, even better, we know that these products are born from our ethos of ‘Doing Business the Right Way’ and a commitment to social responsibility. We are keeping our fingers crossed for Revi in the new ECO award category, as we celebrate turning plastic pollution into home furnishing products and another step in our journey to become a circular business. Hopefully, we’ll have another trophy to take home this year.”Find out moreLifestyleGarden® will be found at the forthcoming SOLEX exhibition, on stand 140, which takes place Tuesday 9th – Thursday 11th July at the NEC, Birmingham.To see more of LifestyleGarden® ‘s existing product portfolio, please visit www.lifestylegarden.co.uk