Whether its Easter, Mother’s Day, or just as a gift for friends and family, gifting is big business within garden retail. And now with the new name in wellington boots – Leon Boots Co. – switching up this category with the most lightweight wellingtons ever, the potential for year-round sales for this popular footwear category is higher than ever.
The popularity of the Leon Boots Co. offering is down to the unique lightweight quality of the boots. Unlike any other boots on the market today, a display of Leon Boots will be a hub of comments and exclamations as shoppers try and get their heads round the fact that the boots weigh as little as 219g – to put that into context, that’s the same weight as an average hamster!
But it’s not just the boot that is lightweight, the price tag is too. The Garden Ankle Boot is priced at just £34.99 making it both a great impulse buy as well as increasing the product’s gifting potential.
Available in pillar box red, sunflower yellow, fuchsia, black and traditional green, Leon Boots’ Garden Ankle Boot is an eye-catching footwear range that stands out on the shop floor. The supporting merchandising also makes it easier than ever for retailers to optimise sales. Taking up just 0.25m2 of floorspace and featuring anywhere from eight to 10 pairs of wellies, all Leon Boots merchandising units come complete with boxed product, meaning they are ready to be located anywhere in the store for complete flexibility and offering great ‘pick up’ potential. Whether co-located with complementary gardening products or bolstering home, gift and clothing product displays, the range offers multiple options for retailers. All Leon Boots Co. display units can be ordered directly with carriage paid (for 15 mixed styles).
Kevin Burgess from Leon Boots Co. said: “We truly believe that we offer something different, providing garden retailers with the chance to expand not just their footwear offering but also to increase their gift ranges. Wellington boots are the mainstay of any garden retailer but for so long the category has remained unchanged, with any new additions so often compromising on style or quality. With the Leon Boots offering retailers can rest assured that they are offering something that is built to last, looks great and appeals to a wider range of shoppers. We’re proud of what we have created and are sure that stocking Leon Boots will pay dividends for retailers.”
Forecasting a strong year of sales in 2022, the Leon Boots Co. team has ensured that sufficient stock is readily available as the season unfolds. Delivery for all orders can be completed in as little as 2-3 working days and minimum carriage paid orders are as low as 15 mixed styles/sizes across the range, making it possible to add new lines as the demand requires and not having to worry about overstocking.
In addition to the Garden Ankle Boots, Leon Boots Co. also offers a longer length Explorer (unisex style available in black and green – RRP £49.95), Montana (ladies’ style available in navy and green – RRP £39.95) and a Children’s range (available in Navy, Yellow or Pink) – RRP £19.95).
Each style benefits from over a decade of expertise within the outdoor footwear sector and are manufactured from award-winning, injection moulded EVA/TRC polymer. This polymer whilst lightweight does not mean a compromise on functionality, however. Leon Boots Co. proudly boasts a wide range of features which offer longevity for users including full insulated working against temperatures as low as minus 30°C, split and crack resistant, 100% waterproof, and featuring a removable and washable sock liner. The lightweight ergonomic design also allows for exceptional comfort and support, making the boots suitable for long-term wear and happy feet.
Find out more
To find out more about the Leon Boot Co. please visit www.lbcboots.com. Retailers interested in stocking the product offering are invited to email kevin@leonbootsco.com or charlie@leonbootsco.com
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Note to editors
About Leon Boots Co. Limited
- Leon Boots Co. is a family run company made up of UK Directors, Kevin Burgess and Charlie Burgess.
- The brand was established in 2016 just outside Dublin and was first introduced in the UK two years later by UK Director Kevin Burgess and his son, Charlie Burgess.
- The company originally discovered a gap in the market for lighter, more durable and comfortable Non-Safety & Safety Wellingtons, before moving into garden/consumer outdoor wellington boots.
- Since its launch Leon Boots Co. has won a number of industry awards including Product of the Year at Four Oaks, an Innovation Award at Dairy-Tech, and most outstanding in Construction Footwear 2020 & most recently footwear supplier of the year 2021.