With a wealth of new launches set to join the exciting RocketGro line-up, there has never been a better time to enhance your growing media offering with a quality peat-free collection that really performs and is supported by outstanding service and consumer access to product information.
RocketGro continued to change the face of peat-free gardening last year, with an overwhelming response to its core products and new launches, including its Peat-Free Fruit & Veg Compost, which growers praised for producing bumper crops. Continuing its mission to help gardeners move away from peat, the UK producer has announced exciting new additions for 2023 that will transform your growing media offer and wow customers with sustainable, Soil Association-approved products that consistently deliver superior results.
New additions
Brand new for 2023 is RocketGro peat-free Beds & Borders Compost; a great all-round product that meets a need amongst gardeners confused by the growing media category, who are left asking themselves “which compost should I use to plant my flower beds?”. A simple solution, with striking, communicative packaging that should sell itself. Brimming with essential nutrients and natural microbes, Beds & Borders compost will create longer-lasting blooms without the need for peat. Supplied in a 50-litre bag (trade price £3.10)
Next up is Stage 1 Seed & Cutting Compost with added John Innes, boasting a new, improved blend and supplied in a 20-litre bag. This peat-free specialist product is ideal for sowing and propagating and will appeal to organic growers. Trials have consistently produced 100% germination rates, meaning you are providing your customers with a product that can help guarantee growing success.
RocketGro’s highly-versatile Multi-Purpose Compost with added John Innes also features a new and improved blend for 2023. Recommended for potting on and mature plants, this nutrient-rich, superior-blend compost is the perfect mix for gardeners seeking a professional-grade product that delivers impressive results. Benefits include a finely graded texture that makes it easier to work with, the perfect balance of essential nutrients, bio-active microbes, natural substrates and supportive fibre, which serve to boost+ plant health, retain water and create optimum air pockets for plant roots. Supplied in a 40-litre bag (trade price £3.10).
A must-have addition to RocketGro’s range is its Ericaceous Compost. This is a specialist compost that is notoriously hard to get right as peat-free. However, with a brand-new blend for 2023, RocketGro is convinced it has cracked it and garden centres that are actively seeking a reliable peat-free alternative for acid-loving plants will be delighted with this game-changing product. Thanks to its unique formulation, this versatile compost, supplied in a 40-litre bag, will support and feed plants for three months without the need for chemical feed top ups.
Another welcome addition – launched in direct response to retailer demand – is a Tree & Shrub Compost, designed to cater to all gardeners’ tree, shrub and hedge planting needs. The tried-and-tested balance of all-natural compost and soil improver will give growers superior results in pots and when planting out. The new specific-use compost complements the rest of the range extremely well and clear on-pack messaging highlights its benefits and application. Available in 50-litre bags.
These new additions and blends join RocketGro’s already stellar line-up of peat-free products, which includes its flagship Magic Mulch, Soil Improver, Lawn Feed, Fruit & Veg Compost, and Tomato & Veg Planter.
Another exciting revamp for 2023 is a new, bigger bottle of RocketGro’s Plant Fuel – an all-purpose liquid super plant food – which is now supplied in a 1.5-litre bottle at the same price of the original 1-litre. It is the same amazing bio-active natural concentrate liquid plant food but with 50% extra free and in a new bottle design with a vented cap and new-look labelling with sharper messaging. This product is the perfect companion for RocketGro composts and is priced to sell, helping retailers increase basket spend and keep customers coming back for products that really deliver.
Helping products to fly off the shelves
The entire RocketGro collection features attractive packaging that has great shelf presence and clearly highlights the key benefits for customers, avoiding added confusion at the sales fixture. Clearly communicated on pack is the fact that products are:
- 100% peat free
- Organic approved by the Soil Association
- 100% sustainable, having been grown, harvested, sourced, and manufactured in the UK
- pet & child friendly
- full of natural soil microbes
- able to slow feed plants for up to three months
Applications for each product are also simply highlighted and attractive free POS boards provide added support. Purchasing decisions have never been easier!
RocketGro values its relationships with retail stockists and is focused on providing outstanding levels of service, with all products delivered on time ready for the new season, plus a guarantee of no mid-season price hikes, and a new updated RocketGro staff manual/handbook to be delivered to all stores. To enhance customer understanding of products and better support them in their gardening endeavours, all RocketGro products now carry a new QR code, which enables real-time live updates to a product information guide, plus peat-free growing tips, and RocketGro advice.
Find out more
If you want to learn more about RocketGro or are keen to discuss adding its product portfolio into your 2023 offering, please contact Toby Thomas (hello@rocketgro.co.uk /07936 928 981) or Andy Abraham (andy@rocketgro.co.uk / 07446 937902). Discover more about the RocketGro story at www.rocketgro.co.uk
Words: 890
For more information, interviews or images please contact:
Kimberley Hornby Tel: 07851610573 Email: kimberley@hornbywhitefootpr.co.uk
Notes to editors:
RocketGro was founded in early 2021, born out of a meeting of minds of two friends, Tim and Toby. Tim’s family has been successfully farming on their 5000-acre farm in the heart of Somerset for over 100 years. The farm produces an amazingly rich soil nourishing organic by-product from their biogas plant. The biogas powers thousands of homes, and until RocketGro was born, this by-product was only spread over the farmland meaning the farm could avoid using chemical fertilisers.
Tim wanted to share this wonder product with gardeners all over the UK and he approached Toby to help him make this dream come true. RocketGro was born.
The RocketGro mission is to help gardeners move away from peat and therefore do our bit to help the environment. Our fabulous range of products are a near total solution to any gardeners needs and the range is growing out even further. RocketGro put a great deal of care and effort into producing our premium growing media products and aim to produce the finest compost products in a sustainable and nature loving eco-friendly way. Gardeners who become ‘RocketGrowers’ will see the difference.