The Johnsons Lawn Seed (DLF Trifolium) stand scored big with visitors at Glee this year, as the team – with a little help from a special football freestyler – kept the balls in the air! The leading lawn seed brand successfully launched a new Turfline product as well as new improved versions of bestsellers General Purpose, Tuffgrass, Quicklawn and Quick Fix.
The latest post-Glee news is that Turfline ‘2016’ will be supported with a dedicated PR and advertising campaign – helping to drive sales in the run up to the UEFA Euro 2016 tournament.
Other recent news includes the expansion of the Johnsons Lawn Seed sales team after a deal with experienced Scottish garden sales specialists, Denholm Agencies. This extra dedicated sales support in Scotland will be good news to retailers north of the border, ahead of what is predicted to be an increase in demand for Johnsons Lawn Seed’s early-germinating, new improved formulas.
Johnsons Lawn Seed’s Consumer Manager, Guy Jenkins said: “Glee was particularly worthwhile for us this year as we got to meet with both new and existing customers from all over the UK, Europe and as far away as Australia all visiting the show.”
The new improved General Purpose, Tuffgrass, Quicklawn and Quick Fix lawn seed mixes were all well received thanks to the products’ improved features. Guy Jenkins added: “Key aspects such as quicker germination and establishment, the ability to sow at even lower temperatures, improved colour, better drought tolerance, and less water or fertiliser needed were all big hits with customers at the show.”
It was also announced that fundraising for Greenfingers would continue into 2016, with donations being made from packs of General Purpose going towards the new ‘A Million Moments Appeal’.
Find out more
To find out more about DLF Trifolium and its many brands, including the UK’s favourite, Johnsons Lawn Seed, please visit www.dlf.co.uk or www.johnsonslawnseed.com
For more information, interviews or images please contact:
Kimberley Hornby DLF Trifolium PR Team, Hornby Whitefoot PR
Tel: 01858 681122 Email: kimberley@hornbywhitefootpr.co.uk
Robbie Cumming