As a world-leader in grass seed innovation, Johnsons Lawn Seed – part of the DLF family – knows that staying still won’t cut it in the competitive lawn seed market. As spring 2017 makes itself known, the company has confirmed details of its latest investments, designed to offer longevity and profitability for both the company and its customers.
The latest investment has been largely focussed on developing Johnsons’ production capacity. This increase in productivity will enable the company to meet the rising demand, which has grown in line with the expansion of its product portfolio.
From improvements to the carton packing lines, to reducing lead times and enabling the ability to react quicker to peak demand, the investment is going a long way in ensuring the longevity of Johnsons Lawn Seed in a market which is experiencing a period of unprecedented uncertainty thanks to Brexit.
Guy Jenkins, Consumer Manager at Johnsons Lawn Seed said: “Our latest investment is very much a vote of confidence for the long-term future of our brand, no matter what Brexit has to throw at us. As we continue to grow our market share, it is vitally important that we ensure that our production and packing lines are up to the job. The latest developments will mean that we can continue to meet rising demand head on.”
In addition to investment in its production facilities, Johnsons Lawn Seed will also continue to benefit from DLF’s ongoing investment in research and development. Currently the company employs over 10 per cent of its workforce within R&D and grass breeding, ensuring a continuous pipeline of new grasses for the consumer market.
Guy added: “DLF is dedicated to creating products that offer the highest quality seeds across all of our brands. Each new variety goes through 12 years of development before you’ll see them on shelf, meaning each box contains the same, premium lawn seed without exception. Our unrivalled investment into our research and development programme allows us to provide the best possible quality to our customers, above and beyond that of our competition.”
Find out more
To find out more about Johnsons Lawn Seed and its extensive product portfolio products please visit www.johnsonslawnseed.com
For more information, interviews or images please contact:
Kimberley Hornby & Robbie Cumming, DLF/Johnsons Lawn Seed PR Team, Hornby Whitefoot PR
Kimberley Hornby Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk
Robbie Cumming Tel: 07765251173 Email: robbie@hornbywhitefootpr.co.uk