Ivyline to introduce new product category at Glee

Market leading home and garden supplier is set to launch over 700 new SKUS for 2025

Market leading home and garden supplier, Ivyline, is gearing up for a spectacular showcase at the 50th anniversary of Glee, which will run from 10th – 12th September at the NEC, Birmingham. From its stand in Hall 8 C50-D51, Ivyline will present a tantalising first glimpse of new lines for Spring/Summer 2025, plus must-have collections for Autumn/Winter 2024 and Christmas.

Visitors will also be rewarded with the discovery of whole new product category, set to be introduced by Ivyline at Glee this season. Details are being kept a closely guarded secret until the show opens on Tuesday 10th September, but this exciting debut will be presented alongside other stars from the Ivyline portfolio, including prime pieces from the highly giftable Royal Botanic Gardens, Kew (RBGK) licensed collection, which sold out completely in 2023.

The clarion-call for design-innovation and fresh new products has been heard loud and clear by the Ivyline experts in home, garden and giftware, with brand new indoor, outdoor and gift collections being introduced. Fantastic new instore display solutions are also part of the mix for Glee next month, including modular wall units and a central display for stylish 360° merchandising.

A host of exclusive show-offers will support buyers who are keen to place orders during the show, putting them first in line for the hottest Christmas products and exciting new collections for the seasons to come.

Ivyline Managing Director, Scott Thomas, says: “Our design teams have pulled out all the stops over the past year to create amazing new collections for 2025, which we’re thrilled to preview at Glee in this milestone year for the show. We’ve got an incredibly exciting new product category that’s set for launch this year, but you’ll have to visit our stand for the big reveal! It hasn’t been an easy year for garden retail so we’re looking forward to showcasing the best of our Autumn/Winter, Christmas and RBGK collections in anticipation of a strong gifting season.”

See it first at the Ivyline showroom

Retailers who can’t wait for Glee – where the Ivyline stand is sure to be packed from start to finish – are warmly invited to visit the state-of-the-art showroom at Stoneleigh Park, Kenilworth*, a fabulous location just half an hour from the NEC. Here you can view the new 2025 collection in its entirety, including more than 700 brand new SKUs and the festive range in all its glory.

Visit the website for more information: www.ivylinegb.co.uk

*The Ivyline showroom is located at Stoneleigh Park in Kenilworth, a hub of home and garden expertise that is centrally located a short drive from the NEC. To book an appointment email sales@ivylinegb.co.uk or call 024 7633 9180.

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