Ivyline, the leading supplier of contemporary accessories for the home and garden, will be using this year’s edition of Glee (28th – 30th June, NEC Birmingham – stand 6E64,6E60-F61) to shine a light on its diverse product portfolio, plus highlighting how its firm stance on responsible sourcing is shaping the future of the brand.
Newness set to increase demand
Ivyline knows that buyers go to Glee looking for something new and exciting. Because of this, each year the company uses the exhibition to debut the latest additions to its leading portfolio of products, which includes pots and planters, outdoor essentials including firepits, bowls and lanterns, furniture, fireside, and interior design accessories including glassware, candles, and festive lines.
However, this year, the brand has upped the ante and added more than 250 new SKUs to its line-up. New launches will be showcased across two stands at the exhibition, which represents a 70% increase on Ivyline’s 2021 show footprint and will give visitors plenty of space to browse and get to grips with the product.
This exciting move is the result of a deep review of Ivyline’s existing portfolio to ensure that its 2022/23 offering is as responsive to the latest trends as it can be, whilst still maintaining a profitable and structured range. Existing lines have been strengthened to ensure improved visibility for product hierarchy, whilst an entirely new product category for Ivyline will also be launched in an exciting move ahead of the 2023 season.
Every new introduction Ivyline makes is the result of an extensive period of design and market research. These are no ‘me too’ products created for the sake of newness, instead, they are developed in line with both retailer demand and consumer sentiment. Whether it’s new colours, textures or market direction, these innovations are designed to complement existing ranges, whilst adding even more value and sales potential within the retail setting.
Maximising autumn/winter sales potential
The new timing of Glee in late June will also enable Ivyline to help retailers at the show make the most of the forthcoming autumn/winter sales period. Backed by a dedicated catalogue, created especially for the new AW22 season, means retailers will be able to place orders for a range of new lines, including:
- new glassware planters and vases made from 95% recycled Indian glass
- Portuguese hand cast planters with botanic motifs
- new additions to Ivyline’s festive offering, including galvanised steel tree buckets, poinsettia and cyclamen planters, rustic candle holders and table dressings.
The entire AW22 collection will, as always, be designed in-house by Ivyline’s dedicated designers, and manufactured within a proven ethically protected supply chain.
Sustainability at its heart
As a conscientious business, Ivyline strives to put people and the planet first, which is why it has prioritised efforts to ensure all aspects of its manufacturing and sourcing process meet strict ethical and sustainable standards. As part of this commitment, Ivyline has appointed an external consultant to review its entire supply chain. By creating a more transparent supply chain and working only with audited factories that meet these standards, Ivyline is setting a new standard for what an environmentally conscious brand can look like.
In recent years, Ivyline moved all production outside of the Far East to provide additional peace of mind during even the most challenging conditions, whilst also reducing the brand’s carbon footprint, as it now clocks up fewer miles bringing product to its UK warehousing.
The company is also focused on reducing its reliance on plastic and has also set a minimum target of 30% recycled material inclusion for the production and packaging of all its 2023 collections. Working towards a more sustainable future, the brand is developing relationships with like-minded partners, including zero-waste pottery partners, and those that optimise Ivyline’s manufacturing processes with 60% solar power and hydrogen-powered kilns.
A look to 2023
The challenges have come thick and fast in recent years and, whilst the future is bright, it may still hold renewed obstacles for retailers. Addressing this, Ivyline Managing Director, Scott Thomas said: “We were fortunate that our sector received a welcome boost during the pandemic but now is not the time to rest on our laurels. There is likely to be a significant shift in consumer demand for quality, long-lasting products, as the days of fast fashion peter out and consumers come to expect more of the entire supply chain. In turn, price points will be adjusted to reflect this, and product offerings need to be tailored to meet individual consumer demographics.
“This is where we can step in to help; by working closely with our retail customers to help them access a fully diverse product portfolio, supported by a brand ethos and ongoing investment that will enable us and our customers to stay ahead of the curve – whatever the future holds!”
Find out more
To find out more about Ivyline please visit www.ivylinegb.co.uk, email sales@ivylinegb.co.uk or by calling 0844 800 2214.
ENDS
Words: 817
For more information, interviews or images please contact:
Kimberley Hornby, Ivyline PR Team, Hornby Whitefoot PR
Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk