Many people are concerned about the safety of their children or pets when they use garden care products such as pesticides, plant food or cleaners. However, the ecofective® range from Sipcam, one of the world’s leading plant technology companies, offers unrivalled peace of mind, thanks to its new series of ‘Child and Pet Safe’ products.
Made in Britain for the ethically conscious gardener, the range does not rely on conventional chemical pesticides or biocides but instead uses natural ingredients with favourable eco-toxicological credentials. This means the range is inherently safer for both user and the environment, so children, pets and wildlife do not need to be kept away from the treated areas as Matt Jones of Sipcam UK explains:
“Since 2009, the CLP Regulation requires chemicals to be classified for hazards and the packaging to be labelled accordingly. Hazard pictograms have to be firmly affixed to common consumer household products such as washing-up liquid, laundry detergents, shampoos and even antibacterial gels and soaps, highlighting warnings such as “Can cause serious eye irritation, Keep out of reach of children, Harmful to aquatic life etc.”
“ecofective’s Child and Pet Safe products (currently eight) use effective formulations based on ‘green chemistry’ and need no such labels. To say our products are safer for children and pets than Fairy Liquid to the trade and consumer is a powerful and bold statement to be able to make.
“There is a common misconception that all pesticides and fertilisers in garden care products are harmful, however ecofective use naturally derived ingredients which leave no residual effect on the environment, making the treated area instantly safe for all the family, aquatic life and wildlife too!
Now more than ever the nation is being educated about the importance of protecting the world we live in, with a specific focus on bee safety. Rest assured ecofective’s Child and Pet Safe range is also safe to use around bees, butterflies and other beneficial insects too.”
This specific sub-category offers garden retailers an attractive and highly visible product offer, fully supported by a compact FSDU and 1 metre shelf header boards to help merchandise the range. We encourage retailers to tap in to the increasing consumer demand and growth for child and pet safe products and stock up for the upcoming gardening season.”
| ecofective’s Child and Pet Safe range includes:
• Bug and Mildew Control – Ready to Use Spray 1 litre – £4.99 RRP • Slug Defence Granules – 2 litre box – £5.99 RRP • Lawn Feed and Root Enhancer – 4kg box – £12.99 RRP • ROOTplus 3 in 1 – 250g bag – £7.99 – RRP • Wonder Feed Concentrate – 1.5 litre concentrate bottle – £6.99 RRP • Organic Pour & Feed – 1.5 litre bottle – £3.99 RRP • Safe to Clean – 1.5ltr bottle – £12.99 RRP · Artifical Grass Cleaner – £5.49 RRP
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Available through our exclusive wholesaler Decco or contact us direct on 01763 212100 or email sales@ecofective.uk.com
For more information, interviews or images please contact the Sipcam UK PR Team:
Kimberley Hornby, Tel: 07851 610573, Email: kimberley@hornbywhitefootpr.co.uk
Cassie King, Tel: 07875 337290, Email: cassie@hornbywhitefootpr.co.uk
Notes to Editors
About Sipcam UK & ecofective®
ecofective® is part of the Sipcam Group, one of the world’s top 20 agricultural suppliers and the only Italian company in the business of global crop protection.
The family-owned group – with an annual turnover in excess of €500million – has a very impressive research and development capability, and through collaborations with universities and specialist research facilities is pioneering bio-technology to produce market leading control products, nutrients and bio-stimulants which will be key for the future of food production as conventional chemical technology becomes less available.
Sipcam is now in the exciting process of making the best of its professional technology available to the amateur gardener. It has much to offer today, and with an exciting pipeline of product developments still to come will be a key part of the EU retail marketplace moving forward.