The team behind Glee – the UK’s leading annual trade exhibition for the garden retail industry – has recently been expanded with the recruitment of Daniel McAlpin.
Daniel will be responsible for raising awareness of Glee’s exciting new dedicated pet sector – Pets @ Glee. Driving pets directly into the heart of the exhibition, Daniel’s remit will include securing leading UK and international pet brands for this thriving showcase; ultimately helping to arm garden retailers with everything that they need to maximise profits of pet products and grooming services instore.
Additionally, Daniel’s role will see him work to grow Glee’s Plants, and Landscaping and Garden Decoration sectors, and will be looking to bring both new and existing UK based brands to these popular areas of the event. Finally, he will be overseeing the sponsorship and industry involvement with the Retail Lab at Glee throughout the 2018 campaign.
Before joining Glee, Daniel previously worked on the RWM show. This role means that Daniel will bring with him a wealth of relevant experience, including 12 years within the exhibition market. It was within this role that Daniel was also exposed to the landscaping material sector, providing him with a strong and well-informed knowledge of not just the products, but also the challenges that retailers and manufacturers within this industry can face.
Talking about his new appointment, Daniel said: “I’m excited to become part of the Glee team. The exhibition has a great reputation and I hope to be part of developing this even further. It’s also an exciting prospect to join Glee as the show embarks on another year of change as it relocates within the NEC and expands its added-value feature content. I look forward to seeing how the industry responds and interacts with these changes.”
Glee’s Event Director Matthew Mein added: “We’re pleased to welcome Daniel to the team. He has already made his mark, and no doubt his experience will pay dividends as we look at ways to expand Glee’s offering in 2018 and beyond. I’m sure exhibitors will also welcome his appointment, and no doubt he will provide a strong and ongoing support network for his customers before, during and after their time at the show.”
Find out more
Glee is the UK’s leading garden retail show, focussing on building year-round profits for buyers and suppliers within the core gardening and outdoor leisure product categories. To keep up-to-date on the latest Glee news visit www.gleebirmingham.com. To enquire about exhibiting at Glee 2018 call 020 3033 2160.
For more information, interviews or images please contact:
Kimberley Hornby, Glee PR Team, Hornby Whitefoot PR
Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk
Notes to editors:
You can follow Glee on Twitter at https://twitter.com/Glee_Birmingham
Watch us on YouTube at https://www.youtube.com/user/GleeGardeningBirmingham
Like our Facebook page at www.facebook.com/Glee.Event
Glee is an Ascential event. www.gleebirmingham.com
About Ascential plc
Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services.
Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world’s premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.
Ascential’s premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com