British home and garden specialist, Ivyline, is delighted to announce that its new Royal Botanic Gardens, Kew (RBGK) licensed collection is due to land soon and retailers are advised to pre-order stock to avoid disappointment. Launched at Spring Fair 2024, the brand-new collection is further enhanced with new point of sale units for maximum merchandising appeal.
The fruitful partnership brings together Ivyline’s aspirational contemporary style with RBGK’s illustrious history and rich archive of botanical illustrations. Nature is at the heart of the collection, with most of the products created in Europe using sustainable materials and eco-friendly manufacturing principles.
Spring Fair’s army of gift buyers started their home and garden sourcing campaign on the Ivyline stand in Hall 7, keen to view the coveted licensed range that’s proved to be a runaway success and sold out completely last year. Guaranteed to enhance any home interior or outdoor setting, a wealth of new designs has been introduced for 2024.
This lovingly curated collection is ideal for gifting, with spectacular ‘hero’ pieces that will help draw shoppers to your destination garden centre, gift or home store. Premium quality display units create a foundation for beautiful, bespoke merchandise arrays, with new 360-degree unit that provides a stunning focal point in store and enables shopping in the round.
Design Edits
The RBGK Licensed collection by Ivyline is composed of four different design edits: Botanical Retreat, Eclectic Orangery, Temperate House and the Outdoor Collection. Embossed stoneware, hand-cast reactive glazes, premium terracotta and the distinctive RBGK logo embossed feature strongly across all four portfolios, with matte brass and copper houseplant accessories rounding off this beautiful range.
Ivyline Managing Director, Scott Thomas says: “Our Royal Botanic Gardens, Kew licensed collection is the jewel in Ivyline’s crown and just keeps going from strength to strength. The indoor and outdoor planters are highly desirable as gifts and home accessories, and our designers have really pushed the boat out with these new line extensions. We fully expect this new 2024 collection to be as successful as it was last year, and retailers are invited to visit our showroom so they can see for themselves how beautiful it really is.”
Find out more
To find out more at www.ivylinegb.co.uk or you can book an appointment at Ivyline’s dedicated showroom by emailing sales@ivylinegb.co.uk or by calling 024 7633 9180.