Deco-Pak is one of the most dedicated suppliers in the garden and landscape market, and its recent ongoing investment plans only serves to cement this title further. From new machinery to an expansion of the sales team, Deco-Pak is making the necessary investments to ensure that 2015 is its strongest year yet.
The company’s largest investment is within its onsite manufacturing and packaging machinery. Recently installed the new machinery, a vertical form fill and fully automated palletising system – will enable Deco-Pak to increase its production capacity by 30%, helping to place over £250,000 of stock on the ground each week
The company has also confirmed that its stock levels have been boosted to ensure optimal supply throughout the key spring and early summer period, including the inevitable May Bank Holiday demand. This process began in late 2014, with over £1million of stock confirmed to be on the ground by early spring.
Deco-Pak’s new machinery is just one part of its ongoing investment plan. Three new sales representatives have recently joined the team, and are already on the road travelling the length and breadth of the UK. With 130 new accounts set-up since Glee 2014 – including the introduction of a major UK retailer to the customer portfolio – the expanded sales team is working tirelessly to meet with both new and existing customers, ensuring the highest levels of customer service during peak trading, as well a bigger presence within key markets.
Rod Slater, Deco-Pak’s general manager said: “During a period of significant growth opportunity it is vital that we continue to invest in our business. Our new machinery will allow us to meet the ongoing stock demands, whilst our dedicated sales team will help us to reach more customers, providing essential face-to-face interaction. These steps are just the beginning of our wider development plans for the year ahead, all focussed on delivering the best possible service and product offering to our customers.”
Looking ahead, Deco-Pak will shortly be launching its newly redesigned merchandising stands for its core ranges. The Chelsea Garden range of first-class growing media will also benefit from a new look for the 2015 season, including revamped packaging and point-of-sale.
Craig Hall, marketing manager at Deco-Pak said: “The revamp of these three ranges marks an exciting new chapter for these core spring and summer products. Our paving circles and water features are two proven sellers, and in enhancing the packaging and point of sale for both of them will help to add further value to customers this summer. Our Chelsea Garden range is still a relatively new range – compiled of core horticultural products including pea gravel, potting grit, horticultural sharp and silver sand – however we want to develop the branding to complement the heritage and style of the inspiration behind the range, the RHS Chelsea Flower Show.”
Finally, Rod Slater has a message for all retailers. He said: “Early season sales have been incredibly strong, especially amongst our horticultural ranges and Garden Bazaar collection of designer birdhouses. We expect to see this trend continue as the sun takes up permanent residence, we therefore urge retailers to contact their Deco-Pak sales representative as soon as possible to secure your stock ahead of peak demand.”
For more information, interviews or images please contact:
Kimberley Hornby, Deco-Pak PR Team, Whitefoot PR
Tel: (01858) 681122 Email: kimberley@whitefootpr.co.uk
Robbie Cumming, Deco-Pak PR Team, Whitefoot PR
Tel: 07765251173 Email: robbie@whitefootpr.co.uk