With UK weather forecasters predicting the hottest summer on record in 2016, get ready for soaring sales as well as temperatures with the latest market trends in outdoor living from Forest Garden’s features and structures range.
Featuring contemporary designs combined with classic styles from arbours and arches to pergolas and gazebos, Forest’s latest range additions will benefit retailers looking to strengthen their outdoor living range as well as stock up in readiness of anticipated high seasonal demand.
Arches, arbours & pergolas
Offering both traditional and contemporary styles, Forest’s decorative garden timber products are already a firm favourite amongst retailers and consumers. Currently the company offers nine unique arch designs, as well as seven arbours including the newly added Lyon Arbour. Featuring lattice side and back panels which are ideal for supporting climbing plants, this arbour features a handy storage box underneath for storing cushions. It comes pressure treated with a 15 year guarantee against rot and a SRP of £199.99.
Elsewhere in the range there is also two stunning gazebos, a centrepiece pavilion and also five pergolas, including the new-for-2016 Portico Pergola. Benefitting from a double arching roof, this highly contemporary pergola will create an imposing statement within any garden. SRP £449.99
New furniture collection
Creating exciting garden leisure and outdoor entertaining solutions was the driving force behind the development of Forest Garden’s new furniture collection. Representing further diversification of the company’s product portfolio, there is no doubt that these new additions will further cement Forest’s role as a market-leading supplier of both core and decorative timber garden products.
Whilst this may be the company’s first foray into furniture, they have wasted no time in creating a truly exceptional range. Featuring five unique ranges, the full furniture collection is made up of 31 products including the highly flexible Refectory table and bench sets, as well as new picnic table designs.
Summerhouses
Forest now offers one of the most comprehensive summerhouse collections on the market today. Featuring nine traditional styles, plus three corner designs there is something for every garden. What’s more, Forest have presented its summerhouse collection with value for money price points, with the SRP for the range starting from just £429.99 or £ 889.99 home delivery and assembly.
Driving sales with Take Me To The Till
All of Forest outdoor entertainment and leisure products are supported by its award-winning Take Me To The Till (TMTTT) instore merchandiser. TMTTT has been helping retailers to effectively sell its range of sheds, summerhouses, pergolas, arches and arbours, without dedicating precious extra space on the shop floor since 2013. The concept of the display is simple: it is designed to make the shopping experience more convenient for consumers by providing them with a tangible product to take to the check-out for quick self-service and easy purchase.
Additionally, ‘Take me to the Till’ is an entirely fuss free introduction for retailers, making it easier than ever to optimise sales of Forest products. In fact, of those retailers which have taken TMTTT instore, some are reporting a 300% increase in sales of the home delivered range merchandised on the display unit.
John Gomersall, Forest Garden’s sales & marketing director said: “With recent statistics supporting growth in the home improvement sector, consumers are focusing their attention on improving not just interior space, but outside space too. Thanks to Forest’s vast choice offered to its customers this year – and also reflecting 2016’s market trends – outdoor living and entertaining is becoming more affordable, more appealing and therefore more accessible to consumers. With prospects of a sweltering summer on the cards, retailers can’t afford to miss out on such a hot sales opportunity!”
For more information, interview or images please contact:
Kimberley Hornby, Forest PR Team, Whitefoot PR
Tel: 01858 681122 Email: kimberley@whitefootpr.co.uk