Since the introduction of Woodlodge’s water feature and fire pit collections, retailers have been quick to secure stock thanks to the show-stopping displays, competitive price points and curated designs which offer mass appeal to consumers wanting to add personalised accents to their garden spaces. Now, as the 2021 season approaches Woodlodge confirms that a number of new designs have been added, further enhancing these popular ranges.
Water Studio portfolio welcome new designs
Water Studio, with its distinctive branding, continues to build on Woodlodge’s tried-and-tested approach to plug-in-and-go water features. Each model features a pump and cable and is promoted as ‘easy to set up’ and ‘no maintenance’, including no direct water sourced required, making the water feature designs perfect for gardens of all shapes and sizes. To-date the range includes over 50 models, including a selection of different colour ways for ultimate choice, as well a number of indoor water feature options.
This year the collection will welcome new designs which are already pegged to be bestsellers. First up will be the Lagoon range, which will include new larger sizes as well as the existing medium and ‘lite’ designs. Featuring a spherical slate ‘ball’ complemented with a bowl base, and utilising LED lighting, the Lagoon design pulls together a unique fire and water theme for the ultimate garden centerpiece. Sizes for the Lagoon water feature range from 40cm to 80cm (height) with prices starting from RRP £129.99 for the Lite design, with the new XL sizes priced at RRP £399.99.
Joining the Lagoon range will be the new Victoria Falls design, priced at RRP £199.99. Standing at 53cm tall, the feature is made up of rustic stones in pale golds and creams, for a more natural look reminiscent of the famous waterfall from which it takes its name.
Drawing inspiration from history the new Reef design would not be out of place within the annals of ancient Greece. The four stacked water bowls are adorned in rustic stone, together standing at 52cm high and priced at RRP £149.99. Elsewhere the new Aztec water feature draws inspiration from Mexican pyramids. Standing at 65 cm high the Aztec design will provide a simple yet eye-catching addition to any garden space, priced at RRP £149.99.
Let the home fires burn
Made from a strong cast iron, Woodlodge’s rustic fire pits, fireplaces and fire bowls have seen sales increase significantly throughout 2020 as the country looks for ways to increase the comfort and at-home socialising that has shaped our lives. Looking ahead to the 2021 season, Woodlodge has added nine stunning new designs that provide retailers with even more sales opportunities throughout the coming year.
The sleek but classical Seaton fireplace in black– priced at RRP 249.99 – offers four sides of heat emittance and stands at 112cm tall making it a striking central focus for relaxing in the garden with friends and family.
Another classic design to be introduced is the new Lelant Fire Bowl. The cast iron black bowl is topped with a mesh lid for ultimate safety, whilst the smooth lines are juxtaposed with a diamond design which will be enhanced further once backlit by fire. Supported with an RRP of £149.99, the Lelant Fire Bowl is a great entry-level design.
Finally, a more industrial look can be achieved with the stunning new Helston Fire Pit. The rust effect 60cm bowl sits upon black square legs for a simple look; one which will appeal to the millennial market as it provides stunning social media content during those cooler nights and summer garden parties, supported by a price tag of just RRP £79.99.
Talking about these new introductions Woodlodge’s Managing Director, Michael Wooldridge said: “Each of these new products has been specially developed to ensure that our collections offer something for all tastes and budgets. Both our Water Studio and firepit collections have witnessed incredible growth in the last 12 months and we want to build on this success by ensuring that our retail customers are armed with the right products to appeal to their own customer demographic. We also believe that enjoying the warmth of a fire or the soothing sound of a water feature should be available to every household, no matter the size of the garden. Smaller designs, compact usability and ‘plug and play’ designs mean that more consumers than ever before can benefit from our offering.”
To find out more about Woodlodge’s market-leading collections please visit www.woodlodge.co.uk
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Notes to Editors:
Woodlodge is the UK’s leading supplier of garden pots, with a reputation for excellence and expertise in the design and distribution of garden ware. The family business has been trading since 1987, prioritising quality and end-to-end customer service. Woodlodge distributes products to over 2,000 garden centres and retail outlets nationwide.
For more information or images please contact the Woodlodge PR team:
Kimberley Hornby Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk
Marc Rosenberg Tel: 07931 6454170 Email: marc@hornbywhitefootpr.co.uk