Sipcam UK, one of the leading plant technology companies, is launching new POS for retailers to accompany its ecofective® natural solutions garden care range. The new POS will offer garden centres a complete package for ecofective® and will effectively merchandise products in store.
The new POS will be unveiled at Glee and includes FSDUs to draw the customers eye by creating an attractive and modern arrangement of ecofective® products with the intention of increasing sales and generating additional revenue. The FSDUs have also been designed to focus on the range’s key selling points – Child and Pet Safe/Bee Friendly or Natural Solutions. These versatile units can be moved around in-store to create a stand-alone display or can be used in conjunction with other gardening sundries, plants and pots to create appealing linked sales opportunities.
Brand new ecofective® feather flags will also be available, which can be placed in-store to mark a key retail area and draw attention to a product range from afar. Used as an effective marketing tool, the flags can be used to increase foot traffic and boost sales in an area that might currently be hidden or ignored.
These new POS options will stand beside ecofective’s® existing one metre shelf displays, ideal for maximising the product’s impact. These provide the retailer with the flexibility of how much space to use and give the shelves a professional looking finish.
All ecofective® POS provides clear messaging to engage with customer, whilst supporting the retailer by creating an attractive proposition and increasing consumer awareness of the range which does not rely on conventional chemical pesticides or biocides but instead uses natural ingredients with favourable eco-toxicological credentials.
ecofective® will be exhibiting at Glee on stand 8D81. Further details about Sipcam UK and its award-winning ecofective® product portfolio can be found at www.ecofective.uk.com.
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For more information, interviews or images please contact the Sipcam UK PR Team:
Kimberley Hornby, Tel: 07851 610573, Email: kimberley@hornbywhitefootpr.co.uk
Cassie King, Tel: 07875 337290, Email: cassie@hornbywhitefootpr.co.uk
Notes to Editors
About Sipcam UK & ecofective®
ecofective® is part of the Sipcam Group, one of the world’s top 20 agricultural suppliers and the only Italian company in the business of global crop protection.
The family-owned group – with an annual turnover in excess of €500million – has a very impressive research and development capability, and through collaborations with universities and specialist research facilities is pioneering bio-technology to produce market leading control products, nutrients and bio-stimulants which will be key for the future of food production as conventional chemical technology becomes less available.
Sipcam is now in the exciting process of making the best of its professional technology available to the amateur gardener. It has much to offer today, and with an exciting pipeline of product developments still to come will be a key part of the EU retail marketplace moving forward.