Water fountains have surged in popularity in recent years, with consumers embracing their tranquil sounds and the added benefit of attracting wildlife to their gardens. Recognising this trend, Easy Fountain – part of the AMES UK family of brands – has responded quickly and strategically to help retailers capitalise on this growing demand.
At Glee 2024, Easy Fountain will unveil an exciting new chapter in the world of water fountains, including a carefully curated range of mains powered fountains plus the brand’s first foray into solar and solar-hybrid, together meeting diverse consumer needs, shopping habits and budgets,
Solar-hybrid from Easy Fountain
The all-new, cutting-edge solar-hybrid fountains are, as the name suggests, powered by both solar energy and a battery backup, providing up to four to six hours after sundown on a full charge – a significant increase on the current market standard. This ensures continuous daily operation and an enhanced user experience, even on cloudy days or into the evening.
Solar from Easy Fountain
Bolstering this all-new solar offering will be highly designed fountains, perfect for catering to interior and exterior trends, with classic designs complemented by both contemporary and whimsical styles. Thanks to the AMES Companies sourcing partnerships, these products will be made available at a highly competitive price point, making them an attractive option for budget-conscious consumers.
User benefits don’t stop there, however. Solar means no wiring making them easy to install and quick to enjoy without the need of mains power access. With a long wire attached to each generously sized solar panel, users are afforded greater flexibility to locate their fountain anywhere in their outdoor space. What’s more, optimising the power of the sun makes solar water fountains a long-term, low-cost option for shoppers.
Mains powered from Easy Fountain
Complementing the solar offering is the Easy Fountain Mains Powered collection, perfect for everything from daily to occasional use. These versatile fountains are ideal for consumers looking to enhance specific areas of their garden or home with true centrepiece designs, or those simply wanting to enjoy the tranquil sounds of trickling water. Incoming new designs within the Easy Fountain Mains collection include impactful styles that demand to be noticed.
Market first: fire and water
Elsewhere at Glee, Easy Fountain will debut a brand-new innovation not previously seen within the garden retail market. Combining the functionality of outdoor heating with the aesthetic quality of water fountains, this new introduction will drive conversation and open up new sales opportunities.
Nick Jones, Commercial Director at the AMES Companies, said: “Water fountains have proven to be very popular among consumers, whether for their ability to create an area of focus in their outdoor spaces, the therapeutic power of running water, or their ability to attract wildlife to the garden. Easy Fountain makes it easier than ever for shoppers to identify their perfect water fountain. Whether ultra-modern or traditional, versatile in its power source, and suiting a range of budgets, our 2025 Easy Fountain portfolio is a must for any retailer wanting to bolster sales of this popular product category in 2025.”
Easy Fountain – retailing solutions make it even easier to optimise sales
The Easy Fountain brand benefits from a raft of carefully considered customer service and sales tools, all of which will be available to view at Glee later this year. These extra support tools are designed to make stocking and selling products more effortless than ever, with retailers able to take advantage of home delivery solutions and dedicated ‘create the look’ merchandising displays.
- Home Delivery: Launched in stores in early 2024 and proving hugely popular, the Easy Fountain Home Delivery POS solution enables customers to choose from the complete Easy Fountain offering and have their orders delivered in as little as 10 days.
- Merchandising displays: These ‘garden sets’, featuring Kelkay aggregates, showcase the water features in their ‘natural setting’. To help consumers shop, useful information has been added to the displays outlining USPs, including the daily cost to run, the plug-and-play design, and the fact that no water supply is needed.
Find out more
All the latest Easy Fountain introductions are available to order from 1st August. Interested parties are invited to contact their usual sales manager to place an order or to find out more. Retailers wanting to become an Easy Fountain stockist can find out how at www.easy-fountain.co.uk.