Water features are not a new category within garden retail but with Easy Fountain – part of the AMES Companies family of brands – there is a new chapter on the horizon thanks to its 2025 range updates. Introducing Easy Fountain Solar Day and Solar Day & Night.
Easy Fountain: Solar Day
Solar Day is here to offer consumers access to a wide range of water features, all powered by sunlight. Unlike solar lights that charge in the sunlight before converting to light during those darker hours, Easy Fountain’s solar options use the power of sunlight to provide the soothing sound and motion of trickling water throughout the day. This means consumers can enjoy their water feature during those long lazy summer days, and even on those bright, crisp winter days.
The 2025 Solar Day offering will include six designs, including whimsical frogs, pouring bowls and natural, organic-inspired designs plus contemporary styles.
Easy Fountain: Day & Night
The true star in the crown is Easy Fountain’s solar hybrid offering, which offers the longest battery life when fully charged on the market today. Utilising the power of the solar, an additional back-up battery can also provide, when fully charged, an additional four to six hours of use once the sun goes down. Not only does this mean that the water feature will continue to flow after dark but with LED lights creatively added to many Day & Night designs, ambient light will also help the garden to come alive after dusk.
Like its solar counterpart Easy Fountain Day & Night designs require no wiring. Both are also a great option for those cost-conscious shoppers, with no running costs and no need to invest in outdoor power sources, whilst also being perfect for those that enjoy flexibility. With no mains wiring needed, these are fountains that can be moved around the garden throughout the seasons or picked up and moved to new homes, opening up new sales opportunities amongst ‘generation rent’ as much as garden proud homeowners.
Let the display do the talking
Supporting the launch of Easy Fountain’s new solar and solar hybrid offering, the team has created stunning and highly informative point of sale that clearly outlines the user feature and benefits, as well as making it easy to compare Solar Day and Solar Day & Night.
These displays are designed to be impactful whether located in the outdoor areas or within the heart of the store thanks to the inclusion of a transformer unit with every display. Multiple designs can be displayed at once, perfect for enticing pick up by both traditional and contemporary consumers. What’s more, the use of Kelkay aggregates helps paint a comprehensive ‘look’ that enables shoppers to better imagine the fountains in a more realistic garden setting. The cross merchandising of these two market-leading brands also helps to drive up the average basket spend as shoppers look to recreate the look within their own outdoor setting.
Nick Jones, Commercial Director at the AMES Companies, said: “We’re really excited about what our solar offering can do for the water feature category. Through our two new solar collections we are offering consumer choice and improved access to designs that best suit their needs. Whether it’s looking for longevity of daily performance or something that grows with the garden space, we have something to suit. All of this certainly hasn’t been at the detriment to the styles on offer. We have traditional, we have modern and even some whimsical designs. It’s a great proposition for garden centres, all backed by amazing point of sale that is designed to work hard within the retail environment through both educational and inspirational content.”
Find out more
Easy Fountain’s Solar Day and Solar Day & Night introductions are available to order now, alongside the brand’s updated mains powered collections! Retailers are invited to contact their sales manager to place an order or can find out more about becoming an Easy Fountain stockist at www.easy-fountain.co.uk.
What’s more, Easy Fountain can be found alongside the wider AMES Companies family of brands at Glee later this year, where the company is poised to launch over 700 new products! To see them for yourself join the team in Hall 8, stand A80-D81, A60-C61.
Further details about the AMES Companies and its family of brands, including Kelkay, AMES Tools, La Hacienda, and Apta, can be found at www.ames-uk.com.