Extend the outdoor furniture selling season and tap into the ‘Wasteless Home’ trend this autumn with highly-durable ranges from LifestyleGarden® that boast extreme weather resistance, minimal maintenance and pioneering recycled materials.
As a growing number of consumers seek to dramatically reduce the waste they generate and their impact on the environment, experts predict all-weather proofing will become a significant driver of what has been dubbed the ‘Wasteless Home’ trend, presenting some fantastic opportunities for retailers.
Consider the chance to prolong your window for outdoor furniture sales, providing your customers with hardy collections that can stay out in the elements to be enjoyed year-round, without needing to be covered and that require next to no maintenance. It might sound too good to be true or maybe you’ve heard similar broken promises from other suppliers, but this scenario is a reality with LifestyleGarden®’s outstanding furniture collections.
Not only do these hardwearing products offer extreme weather resistance – including protection from frost and UV rays – the highly-durable materials used in manufacture mean they stay looking pristine. Great news for your customers, who can enjoy their furniture for years to come, and even better for the planet, as it keeps yet more waste out of landfill.
Materials that stand up to the weather
Sustainable, innovative materials are the secret to the success and longevity of LifestyleGarden®’s furniture. Just one example is the stylish Nassau collection, where customers have the option of choosing between two game-changing plastics: the pioneering DuraOcean, a weather-resistant material made entirely from recycled marine waste; or the newly-launched Social Plastic®, a unique material made from plastic waste collected from the rivers and coastline in Southeast Asia. Both of these recycled plastics are supported by a five-year warranty, boast excellent UV stability – meaning they will retain their colour for a very long time – and are 100% recyclable at the end of their life: the epitome of a wasteless product.
These and other innovative materials – including Petan, a synthetic wicker that is extremely weather resistant and 100% recyclable; DuraBoard, used for hardwearing tabletops and produced using recycled and closed-loop components; and Olefin yarn, used to make durable rope and high-performance fabrics for cushions – enable consumers to enjoy their outdoor furniture sets throughout the year. That means they don’t need to wait until the weather warms up to make a purchase, nor do they have to worry about what state their garden furniture will be in after a hard frost or scorching summer. Forget furniture that fades, cracks, rusts or splits, LifestyleGarden® collections are built to last and handle whatever the British weather throws at them
Consumers shy away from cheap and cheerful
We may have become a throwaway society, with some spendthrifts regularly splashing out on new outdoor living sets, either to keep up with trends or because low-quality products give up the ghost after just one summer, but that mindset is changing. A growing concern for the planet and desire to do better will only increase further, as indicated by a recent OnePoll survey, which revealed that 64% of Brits want to do more to become a better ‘sustainable shopper’. Consumers are making more considered purchases, beginning to turn their backs on fast fashion and ‘cheap and cheerful’ ranges, opting to buy things that really are built to last.
Not only do LifestyleGarden®’s unique materials serve to create long-lasting, chic furniture, the use of recycled materials and the ability to recycle many parts of products tap into an increasing appetite for products that reduce waste and make a difference to the planet.
Find out more
To find out more about LifestyleGarden® and its multi-award-winning ranges please visit www.lifestylegarden.co.uk
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For more information, interviews or images please contact:
Kimberley Hornby, LifestyleGarden PR Team, Hornby Whitefoot PR
Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk