With Garden Re-Leaf Day on the horizon (15th March 2024) now is the perfect time for garden retailers to think about how they’ll be supporting the annual fundraising event. One idea could be to add a dedicated Greenfingers product display at the heart of the store, showcasing all the amazing products that leading garden suppliers have launched to help raise funds for the children’s hospice garden charity.
A central Greenfingers product display is a superb way of helping customers to appreciate how Greenfingers has been adopted as the garden sector’s charity of choice and will potentially encourage them to purchase a selection of products to gain that warm and fuzzy feeling that comes from helping a charity.
Products to include in the Greenfingers display, each of which donate a sum to the charity for each sale made, include the Whartons Roses ‘Rosy Cheeks’ rose, Mr Fothergills with its Sweet Pea ‘Greenfingers’, Evergreen Garden Care’s peat-free compost, Fryers Roses with the “Friends” rose, and Liss Forest Nurseries’ Choisya Greenfingers, a striking evergreen shrub. Also, raising funds for the Greenfingers Charity is the stunning range of greeting cards from Woodmansterne, PetFace and the range of pet toys, and the newest brand to support the charity, Elements of Fragrance Home who donate a percentage from sales of its Scents collection of wax melts, oils, reed diffusers, candles, room sprays, sponge soaps, bath bombs, shower steamers and even fragranced carpet sprinkles
Linda Petrons, Director of Fundraising & Communications said: “We feel so incredibly lucky to have the support of such well-known and beloved brands and know that their Greenfingers products are helping to get the charity in front of thousands of potential supporters every year. Together these products have the potential to raise tens of thousands of pounds for the charity; funds that will enable us to add more gardens to our wish list for 2024 and beyond. The fact that a simple grouping of these products can – and will – drive sales during the peak gardening sales period as well as during the Garden Re-Leaf weekend is a no-brainer, and we hope that garden retailers will consider adding such a display to their stores this year.”
Get your fundraising pack!
Getting involved in Garden Re-Leaf couldn’t be easier. Greenfingers has created a fundraising pack that can be downloaded from www.greenfingerscharity.org.uk/activities/29/garden-re-leaf-day-2024. The pack is full of ideas regarding how garden centres can make the Garden Re-Leaf weekend a family-friendly and fun fundraising event.
The charity also offers a wealth of additional collateral that can help garden retailers to make the most of the Garden Re-Leaf weekend, including t-shirts, collection buckets and posters to name but a few. Garden Re-Leaf is also a great local PR opportunity which helps to drive customers into store, and, again, Greenfingers can offer support to maximise this with draft news releases, and advice on which media to contact.
If you want to find out more about how to get involved in Greenfingers Garden Re-Leaf Day 2024, whether by putting on events in your garden centre, through sponsored solo activities or simply by donating – contact the Greenfingers office on 01494 674749 or email Linda@greenfingerscharity.org.uk.