Decoding Trends Part 1: Cottagecore

Are you lost in the maze of home décor trends which proliferate like mushrooms across social media? We take a look at some of the key directional design themes that are shaping home interiors and some simple and cost effective but deliciously pretty ways to achieve them in your own place.

Whilst many of us are semi-addicted to scrolling through Instagram or whiling away the hours on Tik-Tok, the constant barrage of information can be overwhelming if all we want is some inspiration for decorating our living room or kitchen. Do we go minimal or maximal, Barbiecore or cottagecore, Gothic or Fairycore, Scandi chic or forestcore; can we even spot the difference between them?

The advantage of social media is also its downside, as the breath-takingly swift influx of new ideas means so-called trends can come and go before they’ve even taken hold and it’s not always easy to sort the wheat from the chaff. Sifting through the plethora of ‘core’ trends is a job in itself, which is why the style pundits at HornbyGeorge PR have taken some of the scrolling work off your hands in this serialised guide to the most desirable décor of seasons past, present and future,

First up is Cottagecore, an aesthetic that celebrates the charm of simple countryside living. This isn’t a particularly new one, but it’s proved to be a keeper, as the desire for an exquisite English country cottage and garden continues to be a key aspiration for many Brits.

Houseplants and accessories in natural materials can work wonders when it comes to achieving this trend indoors. Copper, stoneware and wicker can help you achieve the natural beauty that’s required of this gorgeous design trend, which has been around for enough seasons to merit begin called ‘evergreen’. Homemade crafts, baking and gardening are key activities for Cottagecore enthusiasts, preferably around a well scrubbed kitchen table or in front of a real open fire.

An abundance of flowers – whether they’re cultivated, wild, potted, cut, dried or on prints – is also key to this theme, along with dainty ceramics, home-baked cakes, a subtle rustic feel and vintage accents. Curtains and drapes, linen and lace, pottery and pets. Granny was right all along!

Top image by Jovan Vasiljevic; poinsettia in basket and cookies by Stars for Europe

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