Spring Fair has become a key annual event for Deco-Pak as it continues its diversification into gift-focussed products. This year the company is excited to return to the exhibition, as not only does it have a new selection of insect hotels and eye-catching retail theatre to share with the industry, but the team also enter the show with an award nod from the leading trade body for the gift market, The Gift Association.
Encouraging biodiversity with Gift Association nominated ‘Gift of the Year’ insect hotels
Find out more Hall 6, stand Q08
Launched at Glee in late 2016, Deco-Pak’s Insect Hotel range has broadened the company’s presence within the giftware market, as well as strengthening its offering for garden retailers. As the company gets ready to showcase the full range at Spring Fair it has been confirmed that the Insect Hotel Tower – a triple storey home for creepy crawlies featuring a galvanised aluminium roof – has been shortlisted for the Gift of the Year award by the Gift Association.
Craig Hall, marketing director at Deco-Pak said: “We’re so pleased to receive recognition for our Insect Hotel Tower. It’s not only a great looking product, but it – along with the other products in the Insect hotel range – has a wider purpose. Insect Hotels are not just a fashionable accessory for the garden, but are also a way of encouraging biodiversity and maintaining a good ecological balance. Since our gardens are home to a vast range of living creatures, in some cases over 2,000 different species of invertebrates, it is important to try and conserve this wildlife. Giving these insects a home can help gardens to prosper and help the conservation of vital wildlife. Gardens can flourish as these insect hotels will house pollinating bees, and attract ladybirds and lacewings which are natural predators to many common garden pests.”
In addition to showcasing its full range of insect hotels, Deco-Pak will also bring its stunning Garden Bazaar portfolio of design-led birdhouses and feeders. Additionally, visitors will be treated to a visual feast with Deco-Pak’s new freestanding display units for both Decorative Birdhouse and Insect Hotel ranges. Reaching over 7ft high, the merchandisers feature mock trees with an accompanying picket fence which will place the products in a playful garden setting; providing real impact both within the exhibition hall as well as within a retail setting.
Craig added: “With our new for 2017 display units we have invested in created something unique that will provide true retail theatre wherever it is used. We’ve no doubt that not only will they draw the eye but will attract customers from across the shop floor as they’ll want to find out more about this enchanted section of the store. We look forward to rolling the display units out in 2017.”
About Deco-Pak’s stunning Garden Bazaar collection
Not content with being the UK’s leading supplier of decorative aggregates and landscaping products, Deco-Pak added the Garden Bazaar range decorative birdhouses and feeders – and now Insect Hotels – to its portfolio in 2013. Since then the company has carved out a loyal customer base, thanks to the ranges’ unique design and high quality of build. Not only this but the profit opportunity afforded by retailers is unrivalled, thanks to the year-round sales potential. Perfect gifts for birthdays, Easter, Mother’s Day, Christmas and throughout the key fledgling season, the Garden Bazaar range appeals to a wide range of consumers looking for something designer without the designer price tag.
Find Out More
To see all of this for yourself be sure to join Deco-Pak on stand (Hall 6, stand Q08) at Spring Fair. Alternatively please contact the team by telephone – 01422 204394, fax – 01422 204544, or visit www.deco-pak.co.uk.
For more information, interviews or images please contact:
Kimberley Hornby, Deco-Pak PR Team, Hornby Whitefoot PR
Tel: (01858) 681122 Email: kimberley@hornbywhitefootpr.co.uk