Yesterday at the annual Garden Press Event (4th March 2020) the team from Primeur – the brand behind the game changing ECO Garden and Might Mats collections – presented the Greenfingers team with a special fundraising cheque for a phenomenal £4,000, all raised by sales of the company’s Christmas Glitter Coir Doormat.
Primeur’s Christmas Glitter Coir Doormat only became available to stock in August 2019, with the company promising a £1 donation from the sale of each doormat to be given directly to Greenfingers. The demand for this stunning festive product has not only demonstrated the strength and quality of Primeur’s product offering and the potential of seasonal gifting, but it has, more importantly, also showcased how products that support a charity can help to drive sales and raise much needed funds for the charity in question.
Primeur’s National Account Manager, Sarah McLafferty said: “We are absolutely over the moon to be able to present Greenfingers with a cheque for £4,000. This figure has far exceeded what we had anticipated raising in six months, and hope that the funds donated will go a long way in helping the charity to continue its amazing work by creating even more stimulating garden spaces that can bring many benefits to children with life-limiting conditions. We will certainly be looking at ways to continue to raise funds in this way, and to support Greenfingers long into the future.”
Linda Petrons, Director of Fundraising & Communications at Greenfingers added: “We are so grateful to Primeur for this generous donation, and for its continued support. Our charity relies on donations such as this, as well as the brand awareness that comes from similar partnerships. On behalf of Greenfingers and all the life-limited children and their families who enjoy time in the gardens we have created or are yet to create – thank you.”
To find out more about Greenfingers Charity work please visit www.greenfingers.org.uk
To find more about Primeur’s full product portfolio including Mighty Mats and ECO Garden please contact the team on 01274 518800 or email sales@primeur.ltd.uk
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For more information, interviews or images please contact:
Kimberley Hornby, Primeur PR Team, Hornby Whitefoot PR
Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk
Notes to editors:
In 2019 Primeur celebrated the milestone of its 50th year in business – an achievement they are incredibly proud of. the company is honoured to work with many of the UK’s retail groups and independents creating bespoke ranges as well as expanding its own brand offer. Just over 50,000 sq. ft of warehousing at its head office in Bingley, West Yorkshire ensures Primeur’s customers have 100% availability and can react to increases in demand quickly. Innovation and product development have been key to the business’ success and remains at the heart of what the Primeur team do today.