Expanding decorative aggregate and garden accessory specialist Deco-Pak is experiencing its most successful ever spring sales period, with turnover during April being the highest in its 10 year history, 14% up year on year.
Due to a busy trading period during the Easter Bank Holiday, and with April being the sunniest on record with 212 hours of sunlight measured by the Met Office, conditions for the Yorkshire based family company and sales of their aggregates, decorative birdhouses and new growing media range have been unprecedented.
Deco-Pak’s General Manager Rod Slater said the weather was only one part of the reason for their success: “Products such as our new Chelsea Garden range of growing media are now filling the gap left by other suppliers leaving the market. I think another factor to consider would be our investment in marketing, logistics and the much greater presence we’ve had at trade shows during the past year. New and existing customers now know we can supply products like professional horticultural sands and aggregates as well as our usual range of decorative aggregates.”
Other new products such as the sparkles-when-wet Champagne Gold and Strawberry & Cream decorative aggregate mixes have also been instant hits for Deco-Pak, with aggregates sales alone 16% up for April.
Rod Slater added: “Promoting these new products through valuable press coverage has helped us sell over 80,000 packs of the new aggregate mixes in a 3 month period, 39% of which came from repeat orders. It is always encouraging to see successful stock turnover, especially with a new product – as it means demand is coming from consumers as well as retailers.”
Deco-Pak’s birdhouses are due to be featured at this month’s Chelsea Flower show and also at Hampton Court, with award winning garden designer Annie Guthrie using the company’s gravel and Chelsea Garden range as part of her entry.