Primeur offers renters flexible solutions to create the garden they want and take it with them when then move
With so many more obstacles in the way of affording a mortgage, renting will continue to be the only option for a large group of consumers for the foreseeable future. This is likely to result in an upsurge in demand for versatile, temporary products they can use to enhance their home and garden but not have to leave behind when they change address. Whether it’s container gardening, DIY decking that takes minutes to install or click-and-connect floor tiles, Primeur has a collection of products to suit all of Generation Rent’s needs, helping them create a stylish place of their own, with accents they can pack up and take with them if their plans change.
Finishing touches with added flexibility
Tenancy agreements can vary – from rolling on a weekly basis, to fixed for a whole year – meaning renters need flexibility when it comes to making any improvements at home. This consumer group still wants to stay on top of home and garden trends and create a space they enjoy spending time in but are understandably reluctant to invest in someone else’s property. That is why quick and easy solutions that they can take with them if they move will offer great appeal.
MultyDeck™ makes installing garden decking a breeze, meaning retailers can help their customers realise more ambitious garden projects and achieve a professional finish more quickly and cheaply than if they were relying on someone doing the job for them. A DIYer’s dream, MultyDeck™ is extremely versatile and can be used to create gorgeous, decked seating areas, pathways, balconies, flooring for sheds and greenhouses, a base for bin tidies or even hot tubs.
The beauty of this unique product is that each panel features three channels underneath, where the decking can be laid and held in place, bypassing the need for a wooden framework and meaning decking can be laid in a matter of minutes. Another big plus is that no specialist equipment is required – boards are simply cut to size and secured into the channels. As easily as it is built, it can be disassembled and relocated, which is ideal for renters who want to take it with them when they move. RRP from £26.99.
Quick fix flooring
For more than just decking, Primeur has developed its Easy Tile range of interlocking floor systems, which feature a simple ‘click and lock’ connection for speedy installation. They can be used to renew and resurface any outdoor living area, including balconies and patios, with the benefit of drainage channels to ensure water and debris quickly flow off the surface.
Manufactured from recycled rubber tyres that would otherwise end up in landfill, these hardwearing tiles are available in an attractive decking plank aesthetic or mosaic paving style, in a stylish graphite finish. These are a great option for renters whose only outdoor space is a small patio or balcony. Meanwhile, for indoor projects, there’s Alpha Tile – also part the Easy Tile collection – which is ideal for constructing a durable new floor within the home.
Versatile solutions that give gardens the edge
Another range guaranteed to prove popular with renters looking for a quick fix that will transform the look of their garden is Primeur’s recycled rubber EZ Border collection. This lightweight alternative to heavy concrete edging is an excellent solution for consumers looking to add shape and character to their garden and enables users to get the job done quickly and easily. The unique flexibility of the borders, which are made of recycled rubber, makes it simple for users to create the shape, and length of border, that they want and follow the natural curve of their garden without specialist tools. As a result, edging and borders can be laid in minutes and require no heavy lifting, whilst the included spikes make installation almost fool proof. With the cost-of-living crisis putting a squeeze on everyone’s finances, products like this, which save householders time and money are set to fly off the shelves.
The light weight of these striking borders mean customers can undertake projects more spontaneously, picking them up and taking home to install on the same day if they want. The other benefit is that they can be easily transported if renters change address and want to take their borders and garden accessories with them.
They may not be heavy to carry but don’t be fooled into thinking Primeur’s borders are lightweight in performance. Their design means you don’t have to keep them in one place for a long time but they are still built to last! All borders are highly durable and offer extreme weather resistance, thanks to the robust nature of the recycled rubber used to make them. Available in a variety of sizes and beautiful designs. RRPs from £14.99.
Pots that move when you do
Container gardening is an ideal way of bringing greenery and beautiful blooms to rented accommodation, as it can cater to any space and provides you with the opportunity to move things around as and when you please. With most bulky, heavy stone and ceramic pots, attempting to relocate to another home or even just another part of the garden, can prove a nightmare – with the added risk of planters being damaged in the process. Primeur’s Tierre Verde collection of planters, made from recycled rubber, are lightweight, unbreakable and have all-weather durability. The rubber also insulates plant roots, protecting them from extreme seasonal temperatures. Combine this with the added self-watering technology and these planters are guaranteed to help plants thrive.
Customers can take their pick from large freestanding planters, tabletop designs and vertical curve planters that can be mounted to create a vertical garden on any wall inside or outside the home. Perfect if space is at a premium.
Primeur offers an array of products to help customers enhance their outdoor space quickly and easily at affordable prices and with the option to re-locate the look, if needed. All products are manufactured from lightweight recycled rubber and have been engineered for all-season durability, avoiding splitting or cracking and providing resistance to mould and mildew.
Get in touch
To find more about Primeur’s 2023 offering, please contact the team on 01274 518800, email sales@primeur.ltd.uk or visit www.primeur.co.uk
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For more information, interviews or images please contact:
Kimberley Hornby, Primeur PR Team, Hornby Whitefoot PR
Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk
Notes to editors:
In 2019 Primeur celebrated the milestone of its 50th year in business – an achievement they are incredibly proud of. the company is honoured to work with many of the UK’s retail groups and independents creating bespoke ranges as well as expanding its own brand offer. Just over 50,000 sq. ft of warehousing at its head office in Bingley, West Yorkshire ensures Primeur’s customers have 100% availability and can react to increases in demand quickly. Innovation and product development have been key to the business’ success and remains at the heart of what the Primeur team do today.