On Briers’ RHS Chelsea Flower Show stand this year, celebrities were throwing their gloved hands in the air and continuing the trend for ‘gluvies’, the social media campaign to raise awareness for Greenfingers charity.
Managing Director Jackie Eades and friends welcomed celebrities, the media and consumers to the stand, as #gluvies were shared on Twitter and the gardening lifestyle brand made the most of the crowds brought by the sunny weather and inspirational show gardens.
Jackie said: “It was such hard work, hanging out with all the celebs, drinking bubbly, posing for photos..! But seriously, we were really glad to get some famous faces to help build awareness for Greenfingers, who we continue to support through sales of our All Seasons Gardener gloves. Also, from a retail perspective, it was also really interesting to see how popular our new designs were – especially the Julie Dodsworth range, with the lightweight seed and weed gloves being visitors’ glove style of choice.”
Image gallery caption: As the sun shone down, the celebrities came out to play! The following stars took time out to pose for gluvies with Briers’ Jackie Eades and friend of HWPR/Chelsea regular Cassie King: Chris Evans, Jeremy Vine, Matt Baker, Anton du Beke and Brendan Cole from Strictly, Joanna Lumley, Gemma Arterton, Susan George, Sara Cox, Ben Shephard, and Carol Kirkwood.
Find out more
If you would like to find out more about Briers’ gluvies, latest promotional offers and trend-led product ranges, telephone 01963 269 077, or email hello@briersltd.co.uk
Briers Ltd is the UK market leading manufacturer of garden gloves, footwear, kids gardening, garden gifting, indoor and outdoor clocks, plus branded ranges. Launched in 1999 with only four pairs of gloves, selling to local garden centres, they now supply numerous gardening and lifestyle retailers with thousands of different SKUs.
For more information, interviews or images please contact the Briers PR team:
Kimberley Hornby Tel: 01604 373700 Email: kimberley@hornbywhitefootpr.co.uk
Robbie Cumming Tel: 07765 251173 Email: robbie@hornbywhitefootpr.co.uk