Preston-based supplier Bosal Automotive & Industrial Components Ltd has appointed leading automotive agency Hornby Whitefoot PR to promote its leisure and automotive portfolios.
Following a successful pitching process, Hornby Whitefoot has been hired by Bosal to oversee its UK aftermarket communications, and to educate and engage with trade and consumer audiences.
Established in 1977, Bosal’s presence in the UK is now in its 39th year of trading from its Lancashire site, from where it offers a comprehensive range of OE quality and fully type approved exhaust systems, catalytic converters and towbars to the aftermarket. The company’s towbars are also directly available to the consumer market.
Rob Theckston, Managing Director at Bosal Automotive and Industrial Components Ltd said: “When we initially met with Hornby Whitefoot, it was apparent that they really understand our business and the industry in which we operate. What resonated with us the most was not just their enthusiasm but our shared view of where we currently are in the market and where we need to be.”
“We have no doubt that through their strong media ties we shall be able to positively communicate and engage with a wider audience.”
Kimberley Hornby, Managing Director at Hornby Whitefoot added: “We are delighted we’ve been chosen to work with one of the UK’s leading component suppliers. We have come onboard at an exciting time for Bosal, as it plans to further increase its presence in the leisure sector due to growing demand for its towbars, roof bars and cycle carriers, alongside its expanding automotive portfolio. This means we’re fully primed to deliver some great PR for them so we can get their message out into the relevant markets, media and wider business community.”
To find out more about Bosal Automotive & Industrial Components, please call 01772 771000
or email baic@eur.bosal.com. Alternatively, visit www.bosal.co.uk to find the latest products or if you are a consumer, go to www.bosal-towbars.co.uk to purchase and organise fitting of towbars direct.
For further information on Hornby Whitefoot PR, please visit www.hornbywhitefootpr.co.uk, contact Kimberley Hornby on 01858 681122 or email her at kimberley@hornbywhitefootpr.co.uk. HWPR can also be contacted via Twitter @HornbyWhitefoot
For more information, interviews or images please contact:
Claire Brown or Kimberley Hornby, Hornby Whitefoot PR
Tel: 07787 505963 E-mail:claire@hornbywhitefootpr.co.uk
Tel: 01858 681122 E-mail: kimberley@hornbywhitefootpr.co.uk
About Bosal Automotive & Industrial Components Ltd
BAIC Ltd was created in 2013 as the wholly owned Sales and Distribution arm of Bosal Group in the UK. Bosal Group was established in 1923 in Alkmaar, Netherlands. The annual turnover in 2014 was in excess of € 714 million. The Bosal Group employs over 4.900 people in 34 manufacturing plants and 18 distribution centres. Bosal´s customer base includes all major car manufacturers worldwide as well as a variety of leading industrial conglomerates.
Bosal has been trading in the UK since 1977, from the same site in Preston, Lancashire. BAIC Ltd stock an extensive range of Bosal manufactured Emission Control Systems including Silencers, Pipes, Catalytic Converters and Diesel Particulate Filters. Additionally, BAIC Ltd also stock a wide range of Towbars – Flange, Swan Neck and Detachable – as well as Electric Sets and Accessories, Cycle Carriers and Roofbars.
Further information can be found at either www.bosal.co.uk or www.bosal-towbars.co.uk.