Leading British home and giftware supplier, Ivyline, is delighted to present its new AW/2022 edit for garden centres seeking a merchandise update ahead of Christmas, with fast-selling lines that are all held in stock here in the UK. The must-have seasonal collection includes additions to Ivyline’s coveted Royal Botanic Gardens, Kew licensed range, which is sure to be a highlight of any garden centre gift offering.
Always with an eye on the trends that are shaping consumer tastes and will translate into those all-important sales, Ivyline has created a stylish series of concepts for A/W22 – Luxe, Japandi, Modern Rustic and Festive – all put together by Ivyline’s talented in-house design team and presented to the trade with stunning effect at Glee in June.
With guaranteed rapid delivery and no minimum orders, most Ivyline ranges are sourced and made in Europe – ensuring shorter lead times and fewer miles clocked up transporting goods to its UK warehousing – with sustainable and handmade products forming a mainstay of new collections. Garden Centre account holders can simply log-in to the Ivyline trade portal to place their Christmas top-up orders as and when required.
As you would expect from the specialists at Ivyline, the AW/22 collection includes a broad and beautiful range of pots and planters for both indoor and outdoor use that will help build on houseplant sales whilst also offering gift opportunities. 95% recycled frosted glass vases and pretty tealight holders, sophisticated handmade candle stands, eco-friendly candles, table centrepieces with rustic woodland themes and fireside accessories complete the Autumn offering.
At a glance: Ivyline’s A/W22 Collections
Luxe: Designed to bring elegance and refinement into the home with shimmering metallics and elegant silhouettes in a luxurious collection of vases, planters, bowls, candle holders and other stylish statement pieces that customers won’t be able to resist. Hand-finished frosted gold vases and planters score points for both style and sustainability, as these beautiful, versatile pieces are all made with 95% recycled glass, whilst elegant handmade candle holders have great gift potential.
Japandi: This sophisticated blend of Scandi-Chic and minimalist Japanese style sees a harmonious fusion of Atlantic blues, pared-back silhouettes, industrial elements and stylish metallics in a fresh contemporary collection that fuses style with sustainability. Japandi offers a versatile mix of 95% recycled glass vases, premium stoneware handmade planters, eco-friendly candles and holders, plus cool zinc Christmas tree buckets that are perfect for urban interiors.
Modern Rustic: Brits have been escaping to the country for the past two years and the natural, rustic ethos is running high in their minds. Bring the Modern Rustic look to your shop with this carefully curated, trend-led product edit, featuring reactive glaze planters (hand-finished in Portugal) and jute or rattan baskets which bring a warm, sustainable feel and are ideal for gifting. Handmade candles and candle holders, fireside lanterns and woodland creatures styled into charming home accents complete this wonderful trend concept, which will bring autumn to life in store this season.
Feeling Festive: Set the scene for Christmas in your store an extensive range of bold, contemporary pieces which won’t break the bank of hard-pressed customers. Festive red and golds figures highly in this edit, which includes a full set of Cyclamen and Poinsettia pots that will complement any festive decor scheme.
The partnership between Ivyline and Royal Botanic Gardens, Kew is a match made in home and gift heaven, with its fusion of charming botanical prints from the Kew collection and Ivyline’s knack for spotting a style trend. Many of the products in this gorgeous collection are made of eco-friendly materials and packaged in recycled cardboard packaging for minimum environmental impact that doesn’t compromise on production quality or aesthetic value.
Featuring embossed stoneware bowls, hand-cast reactive glaze planters, eco-friendly hand-finished crackle and recycled frosted glass planters, irresistible hanging planters, watering cans and misters with patterned pots and saucers, all crafted in India or Southern Europe, the Royal Botanic Gardens Kew collection will elevate any store to new heights. Select your favourites from the Eclectic Orangery, Temperature House and Outdoor Collection within this range.
Find out more
To find out more about Ivyline please visit www.ivylinegb.co.uk, or contact the team via sales@ivylinegb.co.uk / 024 7633 9180 to secure a copy of the latest catalogues. A dedicated showroom at Ivyline’s HQ, Stoneleigh Park, is also open to buyers year-round. Please contact the team to book your next visit.
ENDS
Words: 697
For more information, interviews or images please contact:
Kimberley Hornby, Ivyline PR Team, Hornby Whitefoot PR
Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk