As the spring gardening season finally finds its stride, garden centres need look no further for an outstanding compost offer from a reliable, family-run business. Durston Garden Products Ltd have stock on the ground, ready to go to help retailers react to spikes in demand, as the sun makes an appearance and gardeners are out in their masses.
It’s been a wet start but, as retailers prepare themselves for the inevitable rush on growing media now the weather is picking up, British supplier Durstons reminds garden centres that they provide a comprehensive offer – from Multi-Purpose Compost to peat-free vegetable planters, plus everything in between – supported by short lead times and unrivalled customer service.
Best of British
Following a fantastic 2022, with an amazing response to exciting new launches as well as existing products, Durstons are armed and ready to help give garden centres’ compost sales a significant boost this year. The 150-year-old business, based in Somerset uses locally-sourced material for its impressive range of composts, grow bags, top soil and soil conditioner. With their own lorries out on the road and a convenient UK location, Durstons offer great lead times, added flexibility and reliable service, helping retailers to react quickly to increases in demand.
Comprehensive offer
Durstons boast an impressive peat-free collection, which has been developed to create new opportunities around the category. These exciting products join a well-established and comprehensive growing media offer. With a 22-strong product portfolio, including several brand-new launches for the 2023 gardening season, Durstons can help retailers build an offer that satisfies the need of gardeners of all skillsets to support them in a wide range of growing endeavours.
Within this quality line-up is a host of best-sellers, including a range of multi-purpose composts that are guaranteed to drive sales and become a staple line for retail customers. Included in this range is Durstons’ Multi-Purpose Compost and Multi-Purpose Compost with John Innes (50 litre pack), both of which provide excellent nutrient content and deliver consistently outstanding results thanks to Durstons’ unique performance-enhancing ingredient, GRO BOOST.
Also providing great value in this category is Manor Farm Multi-Purpose Compost, another firm favourite with garden retailers, who hail the range as an excellent value multi-purpose compost that promotes healthy growth for all plants and vegetables. This competitively-priced compost is complemented by Manor Farm Peat-Free Multi-Purpose Compost, which enables stockists to offer a peat-free compost at a great-value price point, making greener products more accessible to a wider cross section of consumers.
Durstons’ comprehensive product portfolio includes a wide range of composts, plus Enriched Top Soil, Soil Conditioner, Farmyard Manure, Decorative Bark and Grow Bags.
Dan Durston says: “We work closely with our customers and listen to what they need from us. We are constantly evolving our offering to meet demand, give retailers choice and ensure we are providing high-quality products that deliver impressive results and keep gardeners flocking back to garden centres for more! We are investing back into the business, increasing both our capacity and stock holding, all so that we can continue to offer exceptional service and supply to the garden centre sector.”
Leading the way in peat free
As the date for a complete ban on peat draws closer, Durstons promise to make the transition for retailers easier. Having invested early to get ahead of the game with peat-free products, the manufacturer has developed market-leading peat-free composts that will give your customers great results and build confidence in the category.
New additions include Multi-Purpose Compost Peat-Free, a top-quality multi-purpose compost produced entirely from renewable sources and featuring Durstons’ GRO BOOST technology; and Organic Multi-Purpose Compost Peat Free, which boasts a blend of the highest-quality organic, peat-free growing media, combined with a wetting agent. Both composts provide excellent nutrient content and creates ideal growing conditions for plants.
Also brand-new for the season is the extra-large Peat Free Grow in the Bag, which is ideal for growing a wide range of fruit, vegetables and salad crops.
Bolstering the offer is Manor Farm Peat-Free Multi-Purpose Compost, which allows stockists to offer a peat-free compost at a great-value price point.
Going above and beyond
Durstons recently invested in a complete packaging revamp across their entire range to help boost shelf-appeal and to ensure messaging was clear and concise for garden centre customers attempting to navigate the category. This update is guaranteed to help facilitate quicker decision making at the sales fixture and help products fly out the door.
Mindful of the issues surrounding plastic waste – particularly flexible plastic used for packaging – Durstons were one of the first growing media brands to introduce 100%-recyclable packaging and have also incorporated 30% recycled material into the make-up of their compost bags; helping retailers to better serve conscious consumers.
Dan Durston concludes: “We have been supplying the gardening industry with high quality growing media products for decades and, for us, it is vital that we back that up with the best service and support possible. Our retail customers enjoy all the benefits that go hand in hand with us being an independent family-run business but don’t think that means we are small-time! We can deliver the volumes you want and we get them to you when you need them. This season don’t settle for anything but the best; let Durstons take your compost sales to the next level!”
For more information call 01458 442688 or visit www.durstongardenproducts.co.uk
ENDS
Words: 894
For more information, interviews or images please contact:
Kimberley Hornby, Durston Garden Products PR Team, Hornby Whitefoot PR
Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk